The KCAU Library

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1.
Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Burr Ridge, Ill. : Irwin, c1995
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5415 .C5275 1995. Martin Oduor-Otieno Library (2)Call number: HF5415 .C5275 1995, ...
2.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. by Series: Irwin/McGraw-Hill series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c1999
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5415.3 .P468 1999. Martin Oduor-Otieno Library (1)Call number: HF5415.3 .P468 1999.
3.
Understanding consumer behavior / J. Paul Peter, Jerry C. Olson. by Series: The Irwin series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Burr Ridge, Ill. : Irwin, 1994
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5415.33.U6 .P48 1994.
4.
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill Irwin, c2011
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415.13 .P387 2011, ...
5.
A preface to marketing management / J. Paul Peter & James H. Donnely, Jr. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, c2006
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.13 .P388 2006.
6.
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Irwin/McGraw-Hill, c1998
Availability: Items available for loan: KCA Kitengela Campus Library (2)Call number: HF5415.13 .P387 1998, ... Martin Oduor-Otieno Library (4)Call number: HF5415.13 .P387 1998, ...
7.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2005
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.3 .P468 2005.
8.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. by Series: McGraw-Hill/Irwin series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c2002
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.3 .P468 2002.
9.
Strategic management : concepts and applications / Samuel C. Certo, J. Paul Peter ; with special assistance of Edward Ottensmeyer. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, IL : Chicago : Austen Press ; Irwin, c1995
Availability: Items available for reference: KCA Kisumu Campus: Not for loan (1)Call number: REF HD30.28 .C43 1995.
10.
Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston: Irwin/McGraw-Hill, c1995
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415 .C5275 1998.
11.
Strategic management : concepts and applications / Samuel C. Certo, J. Paul Peter ; with special assistance of Edward Ottensmeyer. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, IL : Chicago : Austen Press ; Irwin, c1994
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HD30.28 .C43 1994.
12.
Marketing : creating value for customers / Gilbert A. Churchill, J. Paul Peter. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill , c1998
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415 .C5275 1998, ...
13.
Marketing : creating value for customers / Gilbert A. Churchil, J. Paul Peter. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Irwin, 1995
Availability: Items available for loan: Martin Oduor-Otieno Library (4)Call number: HF5415 .C5275 1995, ...
14.
Marketing skills in management / Meenu Gupta, Upali Mahanama and Ranjan Madanayake. by Series:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Excel Books, c2008
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415.13 .G86 2008, ...
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