Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
Material type: TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : Irwin/McGraw-Hill, c2002.Edition: 6th edDescription: xxvi, 582 p. : ill. (some col.) ; 26 cmISBN:- 0072410647
- 658.8/342 21
- HF5415.3 .P468 2002
Reviews from LibraryThing.com:
Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
Main Long | Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5415.3 .P468 2002 (Browse shelf(Opens below)) | 11621/07 | Available | Z00003539 |
Includes bibliographical references and indexes.
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