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Understanding consumer behavior / J. Paul Peter, Jerry C. Olson.

By: Contributor(s): Material type: TextTextSeries: The Irwin series in marketingPublication details: Burr Ridge, Ill. : Irwin, 1994.Description: xv, 485 p. : col. ill. ; 26 cmISBN:
  • 0256122784
Subject(s): DDC classification:
  • 658.8/342 20
LOC classification:
  • HF5415.33.U6 .P48 1994
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Holdings
Item type Current library Collection Call number Vol info Status Date due Barcode
Main Short Main Short KCA Kisumu Campus Non-fiction HF5415.33.U6 .P48 1994 (Browse shelf(Opens below)) 1252/05 Available Z00032666

Includes bibliographical references (p. 435-455) and indexes.

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