Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
Material type: TextSeries: Irwin/McGraw-Hill series in marketingPublication details: Boston : Irwin/McGraw-Hill, c1999.Edition: 5th edDescription: xxv, 545 p. : ill. (some col.) ; 26 cmISBN:- 0256261903
- HF5415.3 .P468 1999
Reviews from LibraryThing.com:
Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
Main Short | KCA Kisumu Campus | Non-fiction | HF5415.3 .P468 1999 (Browse shelf(Opens below)) | 2448/07 | Available | Z00032630 | |
Main Long | Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5415.3 .P468 1999 (Browse shelf(Opens below)) | 19011/10 | Available | Z00036555 |
Includes bibliographical references (p. 481-510) and indexes.
There are no comments on this title.