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	1.	Understanding consumer behavior / J. Paul Peter, Jerry C. Olson. by Peter, J. Paul Olson, Jerry C. (Jerry Corrie), 1944- Series: The Irwin series in marketing Material type: Text; Format: print ; Literary form: Not fiction Publication details: Burr Ridge, Ill. : Irwin, 1994 Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5415.33.U6 .P48 1994. Place hold Add to cart (remove)
	2.	Selling : building partnerships / Barton A. Weitz, Stephen B. Castleberry, John F. Tanner. by Weitz, Barton A Castleberry, Stephen Bryon Tanner, John F Series: The Irwin series in marketing Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago : Irwin, c1995 Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5438.25 .W2933 1995. Place hold Add to cart (remove)
	3.	Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer. by Lehmann, Donald R Winer, Russell S Series: The Irwin series in marketing Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Chicago : Irwin, c1997 Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.13 .L395 1997. Place hold Add to cart (remove)
	4.	Analysis for marketing planning / Donald R. Lehmann and Russell S. Winer. by Lehmann, Donald R Winer, Russell S Series: The Irwin series in marketing Edition: 7th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill/Irwin, c2008 Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415.13 .L395 2008, ... Place hold Add to cart (remove)

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