The KCAU Library

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1.
Product management / Donald R. Lehmann, Russell S. Winer. by Series: McGraw-Hill/Irwin series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw-Hill Publishing Company Limited, 2005
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415.15 .L44 2005, ...
2.
Retailing management / Michael Levy, Barton A. Weitz. by Series: The McGraw-Hill/Irwin series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, c2004
Availability: Items available for loan: KCA Kisumu Campus (3)Call number: HF5429 .L4828 2004, ... KCA Kitengela Campus Library (1)Call number: HF5429 .L4828 2004. Martin Oduor-Otieno Library (4)Call number: HF5429 .L4828 2004, ...
3.
Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius. by Series: McGraw-Hill/Irwin series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, c2004
Availability: Items available for loan: Martin Oduor-Otieno Library (3)Call number: HF5415 .K452 2004, ...
4.
Strategic logistics management / James R. Stock, Douglas M. Lambert. by Series: The McGraw-Hill/Irwin series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2001
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415.7 .S86 2001, ...
5.
ABC's of relationship selling through service / Charles M. Futrell. by Series: The McGraw-Hill/Irwin series in marketing
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2007
Availability: Items available for loan: Town Campus Library (1)Call number: HF5438.25 .F868 2007. KCA Kisumu Campus (1)Call number: HF5438.25 .F868 2007. Martin Oduor-Otieno Library (1)Call number: HF5438.25 .F868 2007.
6.
Fundamentals of selling : customers for life through service / Charles M. Futrell. by Series: McGraw-Hill/Irwin series in marketing
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2006
Availability: Items available for loan: Town Campus Library (1)Call number: HF5438.25 .F87 2006. KCA Kisumu Campus (1)Call number: HF5438.25 .F87 2006. Martin Oduor-Otieno Library (3)Call number: HF5438.25 .F87 2006, ...
7.
Marketing research / Donald R. Cooper, Pamela S. Schindler. by Series: The McGraw-Hill/Irwin series in marketing
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw-Hill, c2006
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415.2 .C635 2006, ...
8.
Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. by Series: McGraw-Hill/Irwin series in marketing
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2006
Availability: Items available for loan: Town Campus Library (1)Call number: HF5415.2 .H258 2006. KCA Kisumu Campus (1)Call number: HF5415.2 .H258 2006. Martin Oduor-Otieno Library (2)Call number: HF5415.2 .H258 2006, ...
9.
Global marketing : foreign entry, local marketing & global management / Johny K. Johansson. by Series: McGraw-Hill/Irwin series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2006
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF1416 .J63 2006.
10.
International marketing / Philip R. Cateora, John L. Graham. by Series: McGraw-Hill/Irwin series in marketing
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2005
Availability: Items available for loan: Martin Oduor-Otieno Library (3)Call number: HF1416 .C375 2005, ... Not available: KCA Kisumu Campus: Checked out (1).
11.
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner. by Series: McGraw-Hill/Irwin series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, c2001
Availability: Items available for loan: KCA Kisumu Campus (2)Call number: HF5415 .D92 2002, ... Martin Oduor-Otieno Library (1)Call number: HF5415 .D92 2001.
12.
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 14th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, c2002
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5415.13 .M369 2002. KCA Kitengela Campus Library (1)Call number: HF5415.13 .M369 2002.
13.
Churchill/Ford/Walker's sales force management / Mark W. Johnston, Greg W. Marshall. by Series: McGraw-Hill/Irwin series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, 2003
Other title:
  • Sales force management
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5438.4 .C48 2003. Martin Oduor-Otieno Library (2)Call number: HF5438.4 .C48 2003, ...
14.
Churchill/Ford/Walker's Sales force management / Mark W. Johnston, Greg W. Marshall. by Series: McGraw-Hill/Irwin series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2006
Availability: Items available for loan: Town Campus Library (1)Call number: HF5438.4 .C48 2006. KCA Kisumu Campus (2)Call number: HF5438.4 .C48 2006, ... Martin Oduor-Otieno Library (2)Call number: HF5438.4 .C48 2006, ...
15.
Selling : building partnerships / Barton A. Weitz, Stephen B. Castleberry, John F. Tanner. by Series: The McGraw-Hill/Irwin series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2001
Availability: Items available for loan: Town Campus Library (2)Call number: HF5438.25 .W2933 2001, ... KCA Kisumu Campus (1)Call number: HF5438.25 .W2933 2001. Martin Oduor-Otieno Library (2)Call number: HF5438.25 .W2933 2001, ...
16.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Series: McGraw-Hill/Irwin series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : McGraw-Hill, c2004
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5823 .B387 2004. Martin Oduor-Otieno Library (3)Call number: HF5823 .B387 2004, ...
17.
International marketing / Philip R. Cateora, John L. Graham. by Series: McGraw-Hill/Irwin series in marketing
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2002
Availability: Items available for loan: Town Campus Library (1)Call number: HF1416 .C375 2002. KCA Kitengela Campus Library (2)Call number: HF1416 .C375 2002, ... Martin Oduor-Otieno Library (2)Call number: HF1416 .C375 2002, ...
18.
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, c2005
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415.13 .M369 2005, ...
19.
ABC's of relationship selling through service / Charles M. Futrell. by Series: The McGraw-Hill/Irwin series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2005
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5438.25 .F868 2005, ...
20.
Marketing management : a strategic decision-making approach / John W. Mullins ... [et al.]. by Series: Mcgraw-Hill/Irwin series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, c2005
Availability: Items available for loan: Town Campus Library (2)Call number: HF5415.13 .M352324 2005, ... KCA Kitengela Campus Library (1)Call number: HF5415.13 .M352324 2005. Martin Oduor-Otieno Library (4)Call number: HF5415.13 .M352324 2005, ...
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Thika Road Ruaraka
P. O. Box 56808 – 00200 Nairobi, Kenya

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