Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
Material type: TextPublication details: New York : McGraw-Hill, c2005.Edition: 7th edDescription: xxv, 578 p. : ill. ; 27 cmISBN:- 0072864877
- 658.8/342 22
- HF5415.3 .P468 2005
Reviews from LibraryThing.com:
Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
Main Long | Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5415.3 .P468 2005 (Browse shelf(Opens below)) | 15210/08 | Available | Z00010105 |
Includes index.
There are no comments on this title.