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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

By: Contributor(s): Material type: TextTextPublication details: New York : McGraw-Hill, c2005.Edition: 7th edDescription: xxv, 578 p. : ill. ; 27 cmISBN:
  • 0072864877
Subject(s): DDC classification:
  • 658.8/342 22
LOC classification:
  • HF5415.3 .P468 2005
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Holdings
Item type Current library Collection Call number Vol info Status Date due Barcode
Main Long Main Long Martin Oduor-Otieno Library This item is located on the library first floor Non-fiction HF5415.3 .P468 2005 (Browse shelf(Opens below)) 15210/08 Available Z00010105

Includes index.

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