The KCAU Library

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1.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw-hill, c2006
Availability: Items available for loan: Town Campus Library (2)Call number: HD9980.5 .Z45 2006, ... KCA Kisumu Campus (2)Call number: HD9980.5 .Z45 2006, ... KCA Kitengela Campus Library (2)Call number: HD9980.5 .Z45 2006, ... Martin Oduor-Otieno Library (4)Call number: HD9980.5 .Z45 2006, ...
2.
Supply chain management : strategy, planning, and operation / Sunil Chopra, Peter Meindl. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson Prentice Hall, c2007
Availability: Items available for loan: Martin Oduor-Otieno Library (3)Call number: HF5415.13 .C533 2007, ...
3.
Marketing research / Donald R. Cooper, Pamela S. Schindler. by Series: The McGraw-Hill/Irwin series in marketing
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw-Hill, c2006
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415.2 .C635 2006, ...
4.
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald E. Baack. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson Education, c2002
Other title:
  • Integrated advertising, promotion & marketing communications
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.123 .C58 2002.
5.
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald E. Baack. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Prentice-Hall, c2004
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415.123 .C58 2004, ...
6.
E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson Education, c2002
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5548.32 .L38 2002, ...
7.
International marketing research / V. Kumar. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Prentice Hall, c2000
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF1416 .K775 2000. Martin Oduor-Otieno Library (1)Call number: HF1416 .K775 2000.
8.
Global marketing management / Warren J. Keegan. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Prentice Hall, c2002
Availability: Items available for loan: Town Campus Library (1)Call number: HF1416 .K44 2002. KCA Kisumu Campus (1)Call number: HF1416 .K44 2002. Martin Oduor-Otieno Library (3)Call number: HF1416 .K44 2002, ...
9.
Marketing the regulated commodities / C. S. Bhanumate. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Serials Publications, c2008
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5415 .B49 2008. Martin Oduor-Otieno Library (1)Call number: HF5415 .B49 2008.
10.
Product management : Product lifecycles and competitive marketing strategy / Mayank Sharma. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Global India Publications Pvt Ltd., c2009
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5415.15 .S5 2009. Martin Oduor-Otieno Library (1)Call number: HF5415.15 .S5 2009.
11.
Customer relationship management : emerging concepts, tools, and applications / editors, Jagdish N. Sheth, Atul Parvatiyar, G. Shainesh. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw-Hill Pub. Co., c2001
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5415.5 .C8362 2001. KCA Kitengela Campus Library (1)Call number: HF5415.5 .C8362 2001. Martin Oduor-Otieno Library (3)Call number: HF5415.5 .C8362 2001, ...
12.
Purchase decision and consumer behaviour / A. Vinayagamoorthy. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Serials Publications, c2005
Availability: Items available for loan: KCA Kisumu Campus (4)Call number: HF5415 .V5 2005, ... KCA Kitengela Campus Library (2)Call number: HF5415 .V5 2005, ... Martin Oduor-Otieno Library (3)Call number: HF5415 .V5 2005, ...
13.
Commerce and information technology / A. Vinayagamoorthy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Serials Publications, c2007
Availability: Items available for loan: Town Campus Library (1)Call number: HF 5548.32 .V5 2007. KCA Kisumu Campus (1)Call number: HF 5548.32 .V5 2007. Martin Oduor-Otieno Library (1)Call number: HF 5548.32 .V5 2007.
14.
Marketing research : tools & techniques / Nigel Bradley. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Oxford University Press, c2007
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.2 .B655 2007.
15.
Marketing research / David A. Aaker, V. Kumar, George S. Day. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Wiley, c2005
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.2 .A14 2005.
16.
Marketing research / P. Narayana Reddy, G.V.R.K Acharyulu. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Excel Books, 2008
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.2 .R29 2008.
17.
Advertising management / Rajeev Batra, John G. Myers, David A. Aaker. by
Edition: 5h ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Prentice Hall, c1996
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5823 .B3 1997. Martin Oduor-Otieno Library (2)Call number: HF5823 .A13 1996, ...
18.
Advertising Management : concepts and cases / Mohan Manendra by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw Hill, c1989
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF 5823 .M6 1989. Martin Oduor-Otieno Library (2)Call number: HF 5823 .M6 1989, ...
19.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Series: McGraw-Hill/Irwin series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : McGraw-Hill, c2004
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5823 .B387 2004. Martin Oduor-Otieno Library (3)Call number: HF5823 .B387 2004, ...
20.
Rural marketing : environment, problems and strategies / T. P. Gopalaswamy. by
Edition: 2nd ed.
Material type: Text Text; Format: print festschrift ; Literary form: Not fiction
Publication details: New Delhi : Vikas Publishing House PTV Ltd., c2005
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.12 .S623 2005.
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