Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald E. Baack.

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Material type: Text

TextPublication details: New Delhi : Prentice-Hall, c2004.Edition: 2nd edDescription: xxvii, 538 p. : col. ill. ; 28 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Vol info	Status	Date due	Barcode
Main Long	Martin Oduor-Otieno Library This item is located on the library ground floor	Non-fiction	HF5415.123 .C58 2004 (Browse shelf(Opens below))	11796/07	Available		Z00003897
Main Long	Martin Oduor-Otieno Library This item is located on the library first floor	Non-fiction	HF5415.123 .C58 2004 (Browse shelf(Opens below))	12262/07	Available		Z00004298

Includes bibliographical references and index.

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