Marketing research / David A. Aaker, V. Kumar, George S. Day.
Material type:
TextPublication details: New Delhi : Wiley, c2005.Edition: 7th edDescription: xvi, 751 p. : ill. ; 24 cmISBN: - 9788126508068
- 658.8/3 20
- HF5415.2 .A14 2005
| Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Main Long
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Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5415.2 .A14 2005 (Browse shelf(Opens below)) | 14480/08 | Available | Z00008867 |
Includes bibliographical references and index.
Ch. 19. Discriminant and Canonical Analysis. Ch. 20. Factor and Cluster Analysis. Ch. 21. Multidimensional Scaling and Conjoint Analysis. Ch. 22. Presenting the Results -- Pt. V. Applications. Ch. 23. Traditional Applications of Marketing Research: Product and Price. Ch. 24. Traditional Applications of Marketing Research: Distribution and Promotion. Ch. 25. Applications of Marketing Research in the Nineties -- Appendix: Tables: Standard Normal Probabilities -- Appendix: Tables: X[superscript 2] C̃ritical Points -- Appendix: Tables: F Critical Points -- Appendix: Tables: t Critical Points.
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