Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald E. Baack.
Material type: TextPublication details: New Delhi : Pearson Education, c2002.Description: xxvi, 638 p. : col. ill. ; 25 cmISBN:- 8178089610
- Integrated advertising, promotion & marketing communications [Cover title]
- 659.1 21
- HF5415.123 .C58 2002
Reviews from LibraryThing.com:
Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
Main Long | Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5415.123 .C58 2002 (Browse shelf(Opens below)) | 6278/04 | Available | KCA004240 |
Includes bibliographical references and index.
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