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	1.	Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. by Peter, J. Paul Olson, Jerry C. (Jerry Corrie) Series: Irwin/McGraw-Hill series in marketing Edition: 5th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : Irwin/McGraw-Hill, c1999 Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5415.3 .P468 1999. Martin Oduor-Otieno Library (1)Call number: HF5415.3 .P468 1999. Place hold Add to cart (remove)
	2.	Understanding consumer behavior / J. Paul Peter, Jerry C. Olson. by Peter, J. Paul Olson, Jerry C. (Jerry Corrie), 1944- Series: The Irwin series in marketing Material type: Text; Format: print ; Literary form: Not fiction Publication details: Burr Ridge, Ill. : Irwin, 1994 Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5415.33.U6 .P48 1994. Place hold Add to cart (remove)
	3.	Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. by Peter, J. Paul Olson, Jerry C. (Jerry Corrie), 1944- Edition: 7th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c2005 Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.3 .P468 2005. Place hold Add to cart (remove)
	4.	Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. by Peter, J. Paul Olson, Jerry C. (Jerry Corrie), 1944- Series: McGraw-Hill/Irwin series in marketing Edition: 6th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : Irwin/McGraw-Hill, c2002 Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.3 .P468 2002. Place hold Add to cart (remove)

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