The KCAU Library

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61.
Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston: Irwin/McGraw-Hill, c1995
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415 .C5275 1998.
62.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c2000
Availability: Items available for loan: Town Campus Library (2)Call number: HD9980.5 .Z45 2000, ... KCA Kitengela Campus Library (2)Call number: HD9980.5 .Z45 2000, ... Martin Oduor-Otieno Library (3)Call number: HD9980.5 .Z45 2000, ...
63.
Marketing : Principles and Perspective / William .O.Bearden, Thomas N. Ingram and Raymond W. LaForge by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw Hill, c2007
Availability: Items available for loan: Town Campus Library (1)Call number: HF 5415.1 .B4155 2007. KCA Kitengela Campus Library (2)Call number: HF 5415.1 .B4155 2007, ... Martin Oduor-Otieno Library (4)Call number: HF 5415.1 .B4155 2007, ...
64.
Marketing : concepts and strategy / Martin L. Bell. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Houghton Mifflin, 1972
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.13 .B435 1972.
65.
Applications in basic marketing : Clippings from the popular business press / William, D Perreault & E. Jerome McCarthy. by
Edition: 2002-2003 ed.
Material type: Continuing resource Continuing resource; Format: print
Publication details: Boston : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5410 .A67 2003.
66.
Marketing : creating value for customers / Gilbert A. Churchill, J. Paul Peter. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill , c1998
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415 .C5275 1998, ...
67.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2006
Availability: Items available for loan: KCA Kitengela Campus Library (1)Call number: HD9980.5 .Z45 2006. Martin Oduor-Otieno Library (2)Call number: HD9980.5 .Z45 2006, ...
68.
Strategic marketing / David W. Cravens, Nigel F. Piercy. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2003
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415.135 .C72 2003, ...
69.
International marketing / Philip R. Cateora, John L. Graham. by
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2007
Availability: Items available for loan: Town Campus Library (1)Call number: HF1416 .C375 2007. Martin Oduor-Otieno Library (2)Call number: HF1416 .C375 2007, ...
70.
Strategic marketing / David W. Cravens, Nigel F. Piercy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2003
Availability: Items available for loan: Town Campus Library (1)Call number: HF5415.135 .C8673 2003.
71.
The slow pace of fast change : bringing innovations to market in a connected world / Bhaskar Chakravorti. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Harvard Business School Pub., c2003
Availability: Items available for loan: Martin Oduor-Otieno Library (3)Call number: HC79.T4 C422 2003, ...
72.
Costing the earth : the challenge for governments, the opportunities for business / Frances Cairncross. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c1993
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HC79.E5 C27 1993.
73.
Foundations of marketing / William M. Pride & O. C. Ferrell by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Houghton Mifflin Company, 2009
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415 .P6584 2009.
74.
International marketing / Philip R. Cateora, John L. Graham. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c1999
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF1009.5 .C35 1999.
75.
International and global marketing : concepts and cases / [edited by] Taylor W. Meloan, John L. Graham. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Irwin/McGraw Hill, c1997
Other title:
  • International & global marketing
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF1416 .I54 1997.
76.
Global marketing : foreign entry, local marketing, & global management / Johny K. Johansson. by
Edition: 4th
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, 2003
Availability: Items available for loan: Martin Oduor-Otieno Library (4)Call number: HF1416 .J63 2003, ...
77.
The fundamentals and practice of marketing / John Wilmshurst. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Boston : Butterworth-Heinmann, 1995
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415 .W5476 1995, ...
78.
Marketing principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. Laforge. by Series: Irwin/McGraw-Hill series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Irwin/McGraw-Hill, c1998
Other title:
  • Marketing principles and perspectives
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.1 .B4155 1998.
79.
Analysis for marketing planning / Donald R. Lehmann and Russell S. Winer. by Series: The Irwin series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2008
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415.13 .L395 2008, ...
80.
Markets of one : creating customer-unique value through mass customization / edited with an introduction by James H. Gilmore and B. Joseph Pine II. by Series:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c2000
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: TS155.65 .M37 2000, ...
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