Applications in basic marketing : Clippings from the popular business press / William, D Perreault & E. Jerome McCarthy.
Material type: Continuing resourcePublication details: Boston : McGraw-Hill/Irwin, c2003.Edition: 2002-2003 edDescription: ix, 241 p. : ill. ; 26 cmISBN:- 0072557982
- 1099-5579
- 658.8/005 20
- HF5410 .A67 2003
Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
Main Long | Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5410 .A67 2003 (Browse shelf(Opens below)) | 23574/11 | Available | Z00048122 |
"Clippings from the popular business press."
Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing.
Earlier selection Decision based on 1990
Title from title page.
There are no comments on this title.