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International and global marketing : concepts and cases / [edited by] Taylor W. Meloan, John L. Graham.

Contributor(s): Material type: TextTextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass. : Irwin/McGraw Hill, c1997.Edition: 2nd edDescription: xvi, 439 p. : ill. ; 24 cmISBN:
  • 0256218943
Other title:
  • International & global marketing [Cover title]
Subject(s): DDC classification:
  • 658.8/48 21
LOC classification:
  • HF1416 .I54 1997
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Holdings
Item type Current library Collection Call number Vol info Status Date due Barcode
Main Long Main Long Martin Oduor-Otieno Library This item is located on the library first floor Non-fiction HF1416 .I54 1997 (Browse shelf(Opens below)) 14838/08 Available Z00009745

Includes bibliographical references.

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