Analysis for marketing planning / Donald R. Lehmann and Russell S. Winer.
Material type: TextSeries: The Irwin series in marketingPublication details: Boston : McGraw-Hill/Irwin, c2008.Edition: 7th edDescription: xii, 299 p. : ill. ; 24 cmISBN:- 9780071263634
- 0071263632
- 658.8/02 20
- HF5415.13 .L395 2008
Reviews from LibraryThing.com:
Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode |
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Main Long | Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5415.13 .L395 2008 (Browse shelf(Opens below)) | 23400/11 | Available | Z00047890 | |
Main Long | Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5415.13 .L395 2008 (Browse shelf(Opens below)) | 23401/11 | Available | Z000478891 |
Includes bibliographical references and index.
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