The KCAU Library

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1.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw-hill, c2006
Availability: Items available for loan: Town Campus Library (2)Call number: HD9980.5 .Z45 2006, ... KCA Kisumu Campus (2)Call number: HD9980.5 .Z45 2006, ... KCA Kitengela Campus Library (2)Call number: HD9980.5 .Z45 2006, ... Martin Oduor-Otieno Library (4)Call number: HD9980.5 .Z45 2006, ...
2.
Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., E. Jerome McCarthy. by Series: Irwin series in marketing
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill /Irwin, c2008
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5415 .M378 2008. Martin Oduor-Otieno Library (2)Call number: HF5415 .M378 2008, ...
3.
Designing and managing the supply chain : concepts, strategies, and case studies / David Simchi-Levi, Philip Kaminsky, Edith Simchi-Levi. by Series:
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: KCA Kisumu Campus (2)Call number: HF5415.7 .S425 2003, ... Martin Oduor-Otieno Library (5)Call number: HF5415.7 .S425 2003, ...
4.
Strategic marketing management : a means-end approach / Mark E. Parry. by Series: McGraw-Hill executive MBA series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2002
Availability: Items available for loan: Town Campus Library (1)Call number: HF5415.13 .P336 2002. KCA Kisumu Campus (1)Call number: HF5415.13 .P336 2002. KCA Kitengela Campus Library (1)Call number: HF5415.13 .P336 2002. Martin Oduor-Otieno Library (4)Call number: HF5415.13 .P336 2002, ...
5.
Marketing management / Greg W. Marshall, Mark W. Johnston. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2010
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5415.13 .M3699 2010. KCA Kitengela Campus Library (1)Call number: HF5415.13 .M3699 2010. Martin Oduor-Otieno Library (2)Call number: HF5415.13 .M3699 2010, ...
6.
Applications in basic marketing Clippings from the popular business press William, D Perreault & E. Jerome McCarthy by
Material type: Continuing resource Continuing resource; Format: print
Publication details: Boston : McGraw-hill / Irwin, c2001
Availability: Items available for loan: KCA Kisumu Campus (2)Call number: HF5415 .M378 2001, ... Martin Oduor-Otieno Library (1)Call number: HF5415 .M378 2001.
7.
Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. by Series: McGraw-Hill/Irwin series in marketing
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2006
Availability: Items available for loan: Town Campus Library (1)Call number: HF5415.2 .H258 2006. KCA Kisumu Campus (1)Call number: HF5415.2 .H258 2006. Martin Oduor-Otieno Library (2)Call number: HF5415.2 .H258 2006, ...
8.
Global marketing : foreign entry, local marketing & global management / Johny K. Johansson. by Series: McGraw-Hill/Irwin series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2006
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF1416 .J63 2006.
9.
International marketing / Philip R. Cateora, John L. Graham. by Series: McGraw-Hill/Irwin series in marketing
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2005
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF1416 .C375 2005. Martin Oduor-Otieno Library (3)Call number: HF1416 .C375 2005, ...
10.
Marketing / Dhruv Grewal, Michael Levy. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2008
Availability: Items available for loan: KCA Kisumu Campus (2)Call number: HF5415 .G675 2008, ... Martin Oduor-Otieno Library (2)Call number: HF5415 .G675 2008, ...
11.
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner. by Series: McGraw-Hill/Irwin series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, c2001
Availability: Items available for loan: KCA Kisumu Campus (2)Call number: HF5415 .D92 2002, ... Martin Oduor-Otieno Library (1)Call number: HF5415 .D92 2001.
12.
Principles and practice of marketing / David Jobber. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Berkshire : McGraw-Hill Publishing company, c1998
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5415 .J5 1998. Martin Oduor-Otieno Library (1)Call number: HF5415 .J5 1998.
13.
Loyalty.com : customer relationship management in the new era of Internet marketing / Frederick Newell. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2000
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5415.1265 .N495 2000. Martin Oduor-Otieno Library (3)Call number: HF5415.1265 .N495 2000, ...
14.
Marketing strategy : a decision-focused approach / Orville C. Walker Jr. ... [et al.]. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5415.13 .W249 2003. Not available: KCA Kisumu Campus: Checked out (1).
15.
Internet marketing : building advantage in the networked economy / Rafi A. Mohammed ... [et al.] by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin MarketspaceU, c2004
Availability: Items available for loan: KCA Kisumu Campus (2)Call number: HF5415.1265 .I565 2004, ... KCA Kitengela Campus Library (1)Call number: HF5415.1265 .I565 2004. Martin Oduor-Otieno Library (1)Call number: HF5415.1265 .I565 2004.
16.
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 14th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, c2002
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5415.13 .M369 2002. KCA Kitengela Campus Library (1)Call number: HF5415.13 .M369 2002.
17.
Valuing your customers : from quality information to quality relationships through database marketing / Angus Jenkinson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : McGraw Hill Book Co., 1995
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5415.126 .J46 1995. Martin Oduor-Otieno Library (2)Call number: HF5415.126 .J46 1995, ...
18.
The ambush marketing toolkit / Kim Skildum-Reid. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: North Ryde : McGraw-Hill Australia PtyLtd., c2007
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5415 .R4 2007. Martin Oduor-Otieno Library (1)Call number: HF5415 .R4 2007.
19.
Marketing : principles and perspective / William .O.Bearden, Thomas N. Ingram and Raymond W. LaForge. by
Edition: 5th Ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw Hill, 2007
Availability: Items available for loan: KCA Kisumu Campus (3)Call number: HF 5415.1 .B4155 2007, ...
20.
Marketing research : a practical approach for the new millennium / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. by Series: Irwin/McGraw-Hill series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c2000
Availability: Items available for loan: KCA Kisumu Campus (2)Call number: HF5415.2 .H258 2000, ... KCA Kitengela Campus Library (1)Call number: HF5415.2 .H258 2000. Martin Oduor-Otieno Library (3)Call number: HF5415.2 .H258 2000, ...
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P. O. Box 56808 – 00200 Nairobi, Kenya

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