Global marketing : foreign entry, local marketing & global management / Johny K. Johansson.
Material type: TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill Irwin, c2006.Edition: 4th edDescription: xvi, 647 p. : ill. ; 29 cmISBN:- 0072961805
- 658.8/4 22
- HF1416 .J63 2006
Reviews from LibraryThing.com:
Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
Main Short | KCA Kisumu Campus | Non-fiction | HF1416 .J63 2006 (Browse shelf(Opens below)) | 3221/10 | Available | Z00039470 |
Includes bibliographical references and index.
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