Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

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Material type: Text

TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill, c2002.Edition: 14th edDescription: xxxii, 815 [28] p. : col. ill., maps ; 28 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Vol info	Status	Date due	Barcode
Main Short	KCA Kisumu Campus	Non-fiction	HF5415.13 .M369 2002 (Browse shelf(Opens below))	665/04	Available		Z00033236
Main Long	KCA Kitengela Campus Library	Non-fiction	HF5415.13 .M369 2002 (Browse shelf(Opens below))	23991/11	Available		Z00049263

A variety of multi-media instructional aids, including a Web site, are available to support the text.

Includes bibiliographical references (p. 754-810) and indexes.

System requirements for accompanying computer laser disk: Windows 95 or higher Pentium.

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