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Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill, c2002.Edition: 14th edDescription: xxxii, 815 [28] p. : col. ill., maps ; 28 cmISBN:
  • 0072409479
  • 0071121102
Subject(s): LOC classification:
  • HF5415.13 .M369 2002
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Item type Current library Collection Call number Vol info Status Date due Barcode
Main Short Main Short KCA Kisumu Campus Non-fiction HF5415.13 .M369 2002 (Browse shelf(Opens below)) 665/04 Available Z00033236
Main Long Main Long KCA Kitengela Campus Library Non-fiction HF5415.13 .M369 2002 (Browse shelf(Opens below)) 23991/11 Available Z00049263

A variety of multi-media instructional aids, including a Web site, are available to support the text.

Includes bibiliographical references (p. 754-810) and indexes.

System requirements for accompanying computer laser disk: Windows 95 or higher Pentium.

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