Applications in basic marketing Clippings from the popular business press William, D Perreault & E. Jerome McCarthy

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Continuing resourcePublication details: Boston : McGraw-hill / Irwin, c2001Description: ix,231 p. : ill. ; 26 cmISBN:

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Summary: "Clippings from the popular business press."

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Holdings
Item type	Current library	Collection	Call number	Vol info	Status	Barcode
Main Short	KCA Kisumu Campus	Non-fiction	HF5415 .M378 2001 (Browse shelf(Opens below))	3238/10	Available	Z00039211
Main Short	KCA Kisumu Campus	Non-fiction	HF5415 .M378 2001 (Browse shelf(Opens below))	3400/10	Available	Z00039473
Main Short	Martin Oduor-Otieno Library This item is located on the library ground floor	Non-fiction	HF5415 .M378 2001 (Browse shelf(Opens below))	18782/10	Available	Z00039581

"Clippings from the popular business press."

Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing.

Earlier selection Decision based on 1990

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