Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., E. Jerome McCarthy.

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Material type: Text

TextSeries: Irwin series in marketingPublication details: Boston : McGraw-Hill /Irwin, c2008.Edition: 11th edDescription: xxxvi,660 p. : ill. (some col.) : 28 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Vol info	Status	Barcode
Main Short	Martin Oduor-Otieno Library This item is located on the library ground floor	Non-fiction	HF5415 .M378 2008 (Browse shelf(Opens below))	14632/08	Available	Z00009495
Main Short	Martin Oduor-Otieno Library This item is located on the library ground floor	Non-fiction	HF5415 .M378 2008 (Browse shelf(Opens below))	14633/08	Available	Z00009497
Main Short	KCA Kisumu Campus	Non-fiction	HF5415 .M378 2008 (Browse shelf(Opens below))	1721/08	Available	Z00032649

Includes bibliographical references and indexes.

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