The KCAU Library

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1.
Marketing communications : contexts, contents and strategies / Chris Fill. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England ; New York : Prentice Hall/Financial Times, c1998
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415.123 .F55 2009, ...
2.
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald E. Baack. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson Education, c2002
Other title:
  • Integrated advertising, promotion & marketing communications
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.123 .C58 2002.
3.
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald E. Baack. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Prentice-Hall, c2004
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415.123 .C58 2004, ...
4.
Convergence marketing : running with the centaurs / Yoram (Jerry) Wind & Vijay Mahajan with Robert E. Gunther. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Financial Times Prentice Hall, c2002
Other title:
  • Strategies for reaching the new hybrid consumer
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5415.1265 .W558 2002. KCA Kitengela Campus Library (2)Call number: HF5415.1265 .W558 2002, ... Martin Oduor-Otieno Library (2)Call number: HF5415.1265 .W558 2002, ...
5.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Series: McGraw-Hill/Irwin series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : McGraw-Hill, c2004
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5823 .B387 2004. Martin Oduor-Otieno Library (3)Call number: HF5823 .B387 2004, ...
6.
Integrated marketing communications : a systems approach / M. Joseph Sirgy. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c1998
Availability: Items available for loan: KCA Kitengela Campus Library (1)Call number: HF5415.123 .S55 1998. Martin Oduor-Otieno Library (3)Call number: HF5415.123 .S55 1998, ...
7.
Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp. by Series: The Dryden Press series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press, c2000
Other title:
  • Advertising, promotion, and supplemental aspects of integrated marketing communications
  • Advertising promotion
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.123 .S54 2000.
8.
Marketing communications : an integrated approach / P R Smith with Jonathan Taylor. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Milford, CT : Kogan Page, 2002
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.123 .S65 2002.
9.
Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson Prentice Hall, c2007
Other title:
  • Integrated advertising, promotion, and marketing communications
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.123 .C58 2007.
10.
Marketing communications : contexts, contents, and strategies / Chris Fill. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London New York : Prentice Hall, 1999
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.123 .F55 1999.
11.
Advertising communications & promotion management / John R. Rossiter, Larry Percy. by Series: McGraw-Hill series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1997
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5821 .R66 1997.
12.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Series: McGraw-Hill/Irwin series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, c2007
Availability: Items available for loan: Martin Oduor-Otieno Library (3)Call number: HF5823 .B387 2007, ...
13.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Series: McGraw-Hill/Irwin series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, c2009
Availability: Items available for loan: Town Campus Library (1)Call number: HF5823 .B387 2004. Martin Oduor-Otieno Library (1)Call number: HF5823 .B387 2004.
14.
Marketing communications : brands, experiences and participation / Chris Fill. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England : Pearson Education, 2013
Availability: Items available for loan: Town Campus Library (2)Call number: HF5415.123 .F55 2013, ...
15.
Marketing communications / John Egan. by
Edition: Second edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles : Sage, 2015
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.123 .E4 2015.
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