Advertising communications & promotion management / John R. Rossiter, Larry Percy.

By:

Contributor(s):

Material type: Text

TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1997.Edition: 2nd edDescription: xvi, 640 p. : ill. ; 26 cmISBN:

Subject(s):

DDC classification:

LOC classification:

Reviews from LibraryThing.com:

Tags from this library: No tags from this library for this title. Log in to add tags.

Holdings
Item type	Current library	Collection	Call number	Vol info	Status	Date due	Barcode
Main Long	Martin Oduor-Otieno Library This item is located on the library first floor	Non-fiction	HF5821 .R66 1997 (Browse shelf(Opens below))	17454/10	Available		Z00035279

Includes bibliographical references and indexes.

There are no comments on this title.

to post a comment.

here

The KCAU Library