The KCAU Library

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1.
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald E. Baack. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson Education, c2002
Other title:
  • Integrated advertising, promotion & marketing communications
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.123 .C58 2002.
2.
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald E. Baack. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Prentice-Hall, c2004
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415.123 .C58 2004, ...
3.
Marketing essentials / Lois Schneider Farese. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Columbus, Ohio : Macmillan, c1991
Availability: Items available for loan: KCA Kisumu Campus (2)Call number: HF 5415 .F369 1991, ... Martin Oduor-Otieno Library (6)Call number: HF 5415 .F369 1991, ...
4.
Branding and advertising / Seema Gupta. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Global India Publications Pvt ltd., c2009
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5548.34 .G8 2009. Martin Oduor-Otieno Library (1)Call number: HF5548.34 .G8 2009.
5.
Advertising management / Rajeev Batra, John G. Myers, David A. Aaker. by
Edition: 5h ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Prentice Hall, c1996
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5823 .B3 1997. Martin Oduor-Otieno Library (2)Call number: HF5823 .A13 1996, ...
6.
Advertising Management : concepts and cases / Mohan Manendra by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw Hill, c1989
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF 5823 .M6 1989. Martin Oduor-Otieno Library (2)Call number: HF 5823 .M6 1989, ...
7.
Advertising principles : choice, challenge, change / Bruce G. Vanden Bergh, Helen Katz. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill. : NTC Business Books, c1999
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5823 .V28 1999.
8.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Series: McGraw-Hill/Irwin series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : McGraw-Hill, c2004
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5823 .B387 2004. Martin Oduor-Otieno Library (3)Call number: HF5823 .B387 2004, ...
9.
Advertising : principles & practice / William Wells, Sandra Moriarty, John Burnett. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2006
Other title:
  • Advertising : principles and practice
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5823 .W455 2003.
10.
Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp. by Series: The Dryden Press series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : Dryden Press, c2000
Other title:
  • Advertising, promotion, and supplemental aspects of integrated marketing communications
  • Advertising promotion
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.123 .S54 2000.
11.
Advertising : principles & practice / William Wells, John Burnett, Sandra Moriarty. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2003
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5823 .W455 2003, ...
12.
Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson Prentice Hall, c2007
Other title:
  • Integrated advertising, promotion, and marketing communications
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.123 .C58 2007.
13.
Advertising and Promotions : An IMC Perspective / Kruti Shah and Alan D'Souza. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw Hill, c2009
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF 6146 .S5 2009. Items available for reference: KCA Kisumu Campus: Not for loan (1)Call number: REF HF 6146 .S5 2009.
14.
Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens. by
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2011
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5821 .B62 2011.
15.
Contemporary advertising/ William F. Arens, Michael F. Weigold, Christian Arens. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2004
Availability: Items available for loan: KCA Kitengela Campus Library (1)Call number: HF5821 .B62 2004. Martin Oduor-Otieno Library (2)Call number: HF5821 .B62 2004, ...
16.
Contemporary advertising/ by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2002
Availability: Items available for loan: Martin Oduor-Otieno Library (3)Call number: HF5821 .B62 2002, ...
17.
Contemporary advertising / William F. Arens. by Series: The McGraw-Hill/Irwin series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2002
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5821 .B62 2002.
18.
Advertising communications & promotion management / John R. Rossiter, Larry Percy. by Series: McGraw-Hill series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1997
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5821 .R66 1997.
19.
Contemporary advertising / William F. Arens. by Series: McGraw-Hill/Irwin series in marketing
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, c2006
Availability: Items available for loan: Martin Oduor-Otieno Library (3)Call number: HF5821 .B62 2006, ...
20.
Advertising and sales promotion / S. H. H. Kazmi & Satish, K. Batra by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Excel books, 2008
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5801 .K39 2008.
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