The KCAU Library

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41.
Basic marketing : a marketing strategic approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy. by
Edition: 17th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2009
Availability: Items available for loan: Town Campus Library (1)Call number: HF5415.13 .M369 2009.
42.
Applications in basic marketing : clippings from the popular business press / William, D Perreault & E. Jerome McCarthy by
Material type: Continuing resource Continuing resource; Format: print
Publication details: Boston : McGraw-hill / Irwin, c2005
Availability: Items available for loan: Martin Oduor-Otieno Library (5)Call number: HF5415 .M378 2005, ...
43.
Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton. by Series: McGraw-Hill series in marketing
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, c1997
Availability: Items available for loan: KCA Kitengela Campus Library (1)Call number: HF5415 .S745 1997. Martin Oduor-Otieno Library (2)Call number: HF5415 .S745 1997, ...
44.
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, c2006
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415 .D92 2006, ...
45.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Series: McGraw-Hill/Irwin series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, c2007
Availability: Items available for loan: Martin Oduor-Otieno Library (3)Call number: HF5823 .B387 2007, ...
46.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Series: McGraw-Hill/Irwin series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, c2009
Availability: Items available for loan: Town Campus Library (1)Call number: HF5823 .B387 2004. Martin Oduor-Otieno Library (1)Call number: HF5823 .B387 2004.
47.
Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius. by
Edition: 3/e.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2009
Availability: Items available for loan: KCA Kitengela Campus Library (25)Call number: HF5415 .K452 2009, ... Martin Oduor-Otieno Library (1)Call number: HF5415 .K452 2009.
48.
Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. by Series: a marketing strategy planning approach
Edition: 17th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2009
Availability: Items available for loan: KCA Kitengela Campus Library (1)Call number: HF5415.13 .M369 2009.
49.
Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston: Irwin/McGraw-Hill, c1995
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415 .C5275 1998.
50.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c2000
Availability: Items available for loan: Town Campus Library (2)Call number: HD9980.5 .Z45 2000, ... KCA Kitengela Campus Library (2)Call number: HD9980.5 .Z45 2000, ... Martin Oduor-Otieno Library (3)Call number: HD9980.5 .Z45 2000, ...
51.
Marketing : Principles and Perspective / William .O.Bearden, Thomas N. Ingram and Raymond W. LaForge by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw Hill, c2007
Availability: Items available for loan: Town Campus Library (1)Call number: HF 5415.1 .B4155 2007. KCA Kitengela Campus Library (2)Call number: HF 5415.1 .B4155 2007, ... Martin Oduor-Otieno Library (4)Call number: HF 5415.1 .B4155 2007, ...
52.
Marketing : concepts and strategy / Martin L. Bell. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Houghton Mifflin, 1972
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.13 .B435 1972.
53.
Applications in basic marketing : Clippings from the popular business press / William, D Perreault & E. Jerome McCarthy. by
Edition: 2002-2003 ed.
Material type: Continuing resource Continuing resource; Format: print
Publication details: Boston : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5410 .A67 2003.
54.
Marketing : creating value for customers / Gilbert A. Churchill, J. Paul Peter. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill , c1998
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415 .C5275 1998, ...
55.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2006
Availability: Items available for loan: KCA Kitengela Campus Library (1)Call number: HD9980.5 .Z45 2006. Martin Oduor-Otieno Library (2)Call number: HD9980.5 .Z45 2006, ...
56.
Strategic marketing / David W. Cravens, Nigel F. Piercy. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2003
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415.135 .C72 2003, ...
57.
International marketing / Philip R. Cateora, John L. Graham. by
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2007
Availability: Items available for loan: Town Campus Library (1)Call number: HF1416 .C375 2007. Martin Oduor-Otieno Library (2)Call number: HF1416 .C375 2007, ...
58.
Strategic marketing / David W. Cravens, Nigel F. Piercy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2003
Availability: Items available for loan: Town Campus Library (1)Call number: HF5415.135 .C8673 2003.
59.
The slow pace of fast change : bringing innovations to market in a connected world / Bhaskar Chakravorti. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Harvard Business School Pub., c2003
Availability: Items available for loan: Martin Oduor-Otieno Library (3)Call number: HC79.T4 C422 2003, ...
60.
Costing the earth : the challenge for governments, the opportunities for business / Frances Cairncross. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c1993
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HC79.E5 C27 1993.
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