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Basic marketing : a marketing strategic approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy.

By: Contributor(s): Material type: TextTextPublication details: Boston : McGraw-Hill/Irwin, c2009.Edition: 17th edDescription: xxxvii (various pagings) : col. ill. ; 29 cmISBN:
  • 9780071281041
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HF5415.13 .M369 2009
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Item type Current library Collection Call number Vol info Status Date due Barcode
Main Long Main Long Town Campus Library Non-fiction HF5415.13 .M369 2009 (Browse shelf(Opens below)) 22593/11 Available Z00045378

Includes bibliographical references and indexes.

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