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Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.

By: Contributor(s): Material type: TextTextSeries: a marketing strategy planning approachPublication details: Boston : McGraw-Hill Irwin, c2009.Edition: 17th edDescription: xxxvii, 758 [34] p. : col. ill. ; 29 cmISBN:
  • 9780073381053
  • 0073381055
Subject(s): DDC classification:
  • 658.8 17
LOC classification:
  • HF5415.13 .M369 2009
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Item type Current library Collection Call number Vol info Status Date due Barcode
Main Long Main Long KCA Kitengela Campus Library Non-fiction HF5415.13 .M369 2009 (Browse shelf(Opens below)) 175/13 Available KIT13070244

Includes indexes.

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