The KCAU Library

Image from Google Jackets

Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.

By: Contributor(s): Material type: TextTextSeries: a marketing strategy planning approachPublication details: Boston : McGraw-Hill Irwin, c2009.Edition: 17th edDescription: xxxvii, 758 [34] p. : col. ill. ; 29 cmISBN:
  • 9780073381053
  • 0073381055
Subject(s): DDC classification:
  • 658.8 17
LOC classification:
  • HF5415.13 .M369 2009
Reviews from LibraryThing.com:
Tags from this library: No tags from this library for this title. Log in to add tags.
Holdings
Item type Current library Collection Call number Vol info Status Date due Barcode
Main Long Main Long KCA Kitengela Campus Library Non-fiction HF5415.13 .M369 2009 (Browse shelf(Opens below)) 175/13 Available KIT13070244

Includes indexes.

There are no comments on this title.

to post a comment.
KCAU Library,
KCA University ,
Thika Road Ruaraka
P. O. Box 56808 – 00200 Nairobi, Kenya

More Links

Powered by Koha