Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.
Material type: TextSeries: a marketing strategy planning approachPublication details: Boston : McGraw-Hill Irwin, c2009.Edition: 17th edDescription: xxxvii, 758 [34] p. : col. ill. ; 29 cmISBN:- 9780073381053
- 0073381055
- 658.8 17
- HF5415.13 .M369 2009
Reviews from LibraryThing.com:
Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
Main Long | KCA Kitengela Campus Library | Non-fiction | HF5415.13 .M369 2009 (Browse shelf(Opens below)) | 175/13 | Available | KIT13070244 |
Includes indexes.
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