The KCAU Library

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41.
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Irwin/McGraw-Hill, c1998
Availability: Items available for loan: KCA Kitengela Campus Library (2)Call number: HF5415.13 .P387 1998, ... Martin Oduor-Otieno Library (4)Call number: HF5415.13 .P387 1998, ...
42.
Marketing strategy : planning and implementation / Orville C. Walker, Jr., Harper Boyd, Jr., Jean-Claude Larréché. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c1999
Availability: Items available for loan: Town Campus Library (2)Call number: HF5415.13 .W249 1999, ... Martin Oduor-Otieno Library (3)Call number: HF5415.13 .W249 1999, ...
43.
Marketing strategy : a decision - focused approach / Orville C. Walker Jr. ... [et al.]. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2006
Availability: Items available for loan: KCA Kitengela Campus Library (1)Call number: HF5415.13 .W249 2006. Martin Oduor-Otieno Library (3)Call number: HF5415.13 .W249 2006, ...
44.
Marketing strategy : a decision-focused approach / Orville C. Walker Jr. ... [et al.]. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.13 .W249 2003.
45.
Essentials of marketing : a marketing strategy planning approach / William D. Perreault, E. Jerome McCarthy. by Series: Irwin series in marketing
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill /Irwin, c2006
Availability: Items available for loan: Town Campus Library (1)Call number: HF5415 .M378 2006. KCA Kitengela Campus Library (1)Call number: HF5415 .M378 2006. Martin Oduor-Otieno Library (3)Call number: HF5415 .M378 2006, ...
46.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. by Series: McGraw-Hill/Irwin series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c2002
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.3 .P468 2002.
47.
Cases in e-commerce / Jeffrey F. Rayport, Bernard J. Jaworski. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin marketspaceU, c2002
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5548.32 .R387 2002, ...
48.
Marketing research : a problem solving approach / Sudman Seymour & Blair Edward by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw Hill, 1998
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.2 .S94 1998.
49.
International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham. by
Edition: 14th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2009
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF1416 .C375 2009.
50.
Basic marketing : a marketing strategic approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy. by
Edition: 17th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2009
Availability: Items available for loan: Town Campus Library (1)Call number: HF5415.13 .M369 2009.
51.
Applications in basic marketing : clippings from the popular business press / William, D Perreault & E. Jerome McCarthy by
Material type: Continuing resource Continuing resource; Format: print
Publication details: Boston : McGraw-hill / Irwin, c2005
Availability: Items available for loan: Martin Oduor-Otieno Library (5)Call number: HF5415 .M378 2005, ...
52.
Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton. by Series: McGraw-Hill series in marketing
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, c1997
Availability: Items available for loan: KCA Kitengela Campus Library (1)Call number: HF5415 .S745 1997. Martin Oduor-Otieno Library (2)Call number: HF5415 .S745 1997, ...
53.
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, c2006
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415 .D92 2006, ...
54.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Series: McGraw-Hill/Irwin series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, c2007
Availability: Items available for loan: Martin Oduor-Otieno Library (3)Call number: HF5823 .B387 2007, ...
55.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Series: McGraw-Hill/Irwin series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, c2009
Availability: Items available for loan: Town Campus Library (1)Call number: HF5823 .B387 2004. Martin Oduor-Otieno Library (1)Call number: HF5823 .B387 2004.
56.
Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius. by
Edition: 3/e.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2009
Availability: Items available for loan: KCA Kitengela Campus Library (25)Call number: HF5415 .K452 2009, ... Martin Oduor-Otieno Library (1)Call number: HF5415 .K452 2009.
57.
Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. by Series: a marketing strategy planning approach
Edition: 17th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2009
Availability: Items available for loan: KCA Kitengela Campus Library (1)Call number: HF5415.13 .M369 2009.
58.
Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston: Irwin/McGraw-Hill, c1995
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415 .C5275 1998.
59.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c2000
Availability: Items available for loan: Town Campus Library (2)Call number: HD9980.5 .Z45 2000, ... KCA Kitengela Campus Library (2)Call number: HD9980.5 .Z45 2000, ... Martin Oduor-Otieno Library (3)Call number: HD9980.5 .Z45 2000, ...
60.
Marketing : Principles and Perspective / William .O.Bearden, Thomas N. Ingram and Raymond W. LaForge by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw Hill, c2007
Availability: Items available for loan: Town Campus Library (1)Call number: HF 5415.1 .B4155 2007. KCA Kitengela Campus Library (2)Call number: HF 5415.1 .B4155 2007, ... Martin Oduor-Otieno Library (4)Call number: HF 5415.1 .B4155 2007, ...
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P. O. Box 56808 – 00200 Nairobi, Kenya

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