The KCAU Library

Your search returned 86 results.

Sort
Results
21.
Marketing research : a practical approach for the new millennium / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. by Series: Irwin/McGraw-Hill series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c2000
Availability: Items available for loan: KCA Kisumu Campus (2)Call number: HF5415.2 .H258 2000, ... KCA Kitengela Campus Library (1)Call number: HF5415.2 .H258 2000. Martin Oduor-Otieno Library (3)Call number: HF5415.2 .H258 2000, ...
22.
Basic Marketing : A Global-managerial Approach / William D. Perreault by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw- Hill, c1996
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF 5415.13 .M369 1996. Martin Oduor-Otieno Library (2)Call number: HF 5415.13 .M369 1996, ...
23.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. by Series: Irwin/McGraw-Hill series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c1999
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5415.3 .P468 1999. Martin Oduor-Otieno Library (1)Call number: HF5415.3 .P468 1999.
24.
E-commerce / Jeffrey F. Rayport, Bernard J. Jaworski. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin MarketspaceU, c2001
Availability: Items available for loan: KCA Kisumu Campus (2)Call number: HF5548.32 .R39 2001, ...
25.
International marketing / Philip R. Cateora, John L. Graham. by Series: McGraw-Hill/Irwin series in marketing
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2002
Availability: Items available for loan: Town Campus Library (1)Call number: HF1416 .C375 2002. KCA Kitengela Campus Library (2)Call number: HF1416 .C375 2002, ... Martin Oduor-Otieno Library (2)Call number: HF1416 .C375 2002, ...
26.
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, c2005
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415.13 .M369 2005, ...
27.
Basic marketing : A global-managerial approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy. by
Edition: 16th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2008
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415.13 .M369 2008, ...
28.
Social marketing : promoting the causes of public and nonprofit agencies / Seymour H. Fine. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Allyn and Bacon, c1990
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.122 .F56 1990.
29.
Internet marketing : building advantage in the networked economy / Rafi A. Mohammed ... [et al.] by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin MarketspaceU, c2002
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.1265 .I565 2002.
30.
Internet marketing : foundations and applications / Carolyn Siegel. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Houghton Mifflin, c2004
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.1265 .S534 2004.
31.
Marketing management : a strategic decision-making approach / John W. Mullins & Orville C. Walker Jr. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2010
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415.13 .M352324 2010, ...
32.
Marketing management : a strategic decision-making approach / John W. Mullins ... [et al.]. by Series: Mcgraw-Hill/Irwin series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, c2005
Availability: Items available for loan: Town Campus Library (2)Call number: HF5415.13 .M352324 2005, ... KCA Kitengela Campus Library (1)Call number: HF5415.13 .M352324 2005. Martin Oduor-Otieno Library (4)Call number: HF5415.13 .M352324 2005, ...
33.
A preface to marketing management / J. Paul Peter & James H. Donnely, Jr. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, c2006
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.13 .P388 2006.
34.
Marketing management : a strategic decision-making approach / John W. Mullins; Orville C. Walker Jr. & Harper W. Boyd Jr. by Series: Mcgraw-Hill/Irwin series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, c2008
Availability: Not available: Martin Oduor-Otieno Library: Checked out (1).
35.
Business marketing : a global perspective / H. Michael Hayes, Per V. Jenster, Nils-Erik Aaby. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c1995
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.1263 .H39 1995.
36.
Marketing plans : how to prepare them, how to use them / Malcolm McDonald. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Amsterdam ; Boston : Butterworth-Heinemann, 2002
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.13 .M369183 2002.
37.
Relationship selling and sales management / Mark W. Johnston, Greg W. Marshall. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2005
Availability: Items available for loan: Town Campus Library (1)Call number: HF5438.25 .J655 2005. Martin Oduor-Otieno Library (2)Call number: HF5438.25 .J655 2005, ...
38.
From Brand Vision to Brand Evaluation : The strategically building and Sustaining brands / Leslie de Chernatony. by
Material type: Text Text; Format: electronic available online remote; Literary form: ; Audience: Adult;
Publication details: Boston : Butterworth, c2001
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415. C666 2001.
39.
Principles of advertising & IMC / Tom Duncan. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Burr Ridge : McGraw-Hill/Irwin, c2005
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.13 .D846 2005.
40.
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Irwin/McGraw-Hill, c1998
Availability: Items available for loan: KCA Kitengela Campus Library (2)Call number: HF5415.13 .P387 1998, ... Martin Oduor-Otieno Library (4)Call number: HF5415.13 .P387 1998, ...
Pages
KCAU Library,
KCA University ,
Thika Road Ruaraka
P. O. Box 56808 – 00200 Nairobi, Kenya

More Links

Powered by Koha