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	1.	Marketing plans : how to prepare them, how to use them / Malcolm McDonald. by McDonald, Malcolm Institute of Marketing Edition: 5th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Amsterdam ; Boston : Butterworth-Heinemann, 2002 Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.13 .M369183 2002. Place hold Add to cart (remove)
	2.	Creating powerful brands in consumer, service, and industrial markets / Leslie de Chernatony and Malcolm McDonald. by De Chernatony, Leslie, 1953- McDonald, Malcolm De Chernatony, Leslie, 1953-. Creating powerful brands Series: CIM professional Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Oxford : Butterworth-Heinemann, 1998 Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HD69.B7 D45 1998. Place hold Add to cart (remove)

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