Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill, c2005.Edition: 15th edDescription: xli, 793 [22] p. : col. ill. ; 28 cmISBN: - 0072525231 (alk. paper : hbk.)
- 9780072947038 (hbk.)
- 658.8 22
- HF5415.13 .M369 2005
| Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Main Long
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Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5415.13 .M369 2005 (Browse shelf(Opens below)) | 21335/10 | Available | Z00040533 | |
|
Main Long
|
Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5415.13 .M369 2005 (Browse shelf(Opens below)) | 21444/10 | Available | Z00040780 |
McCarthy's name appears first on the earlier edition.
Includes bibliographical references (p. 725-787) and indexes.
Systems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive.
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