Basic marketing : A global-managerial approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy.

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Material type: Text

TextPublication details: Boston : McGraw-Hill/Irwin, c2008.Edition: 16th edDescription: 1 v. ( various pagings) : col. ill. ; 29 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Vol info	Status	Date due	Barcode
Main Long	Martin Oduor-Otieno Library This item is located on the library first floor	Non-fiction	HF5415.13 .M369 2008 (Browse shelf(Opens below))	18708/10	Available		Z00036232
Main Long	Martin Oduor-Otieno Library This item is located on the library first floor	Non-fiction	HF5415.13 .M369 2008 (Browse shelf(Opens below))	20035/10	Available		Z00037656

"The subtitle of the 16th edition is A Global-Managerial Approach. Joseph P. Cannon is a new author to this edition."

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