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Basic marketing : A global-managerial approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy.

By: Contributor(s): Material type: TextTextPublication details: Boston : McGraw-Hill/Irwin, c2008.Edition: 16th edDescription: 1 v. ( various pagings) : col. ill. ; 29 cmISBN:
  • 9780071277471
  • 0071277471
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HF5415.13 .M369 2008
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Holdings
Item type Current library Collection Call number Vol info Status Date due Barcode
Main Long Main Long Martin Oduor-Otieno Library This item is located on the library first floor Non-fiction HF5415.13 .M369 2008 (Browse shelf(Opens below)) 18708/10 Available Z00036232
Main Long Main Long Martin Oduor-Otieno Library This item is located on the library first floor Non-fiction HF5415.13 .M369 2008 (Browse shelf(Opens below)) 20035/10 Available Z00037656

"The subtitle of the 16th edition is A Global-Managerial Approach. Joseph P. Cannon is a new author to this edition."

Includes bibliographical references and indexes.

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