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	1.	Applications in basic marketing Clippings from the popular business press William, D Perreault & E. Jerome McCarthy by Perreault, William D McCarthy, E. Jerome Material type: Continuing resource; Format: print Publication details: Boston : McGraw-hill / Irwin, c2001 Availability: Items available for loan: KCA Kisumu Campus (2)Call number: HF5415 .M378 2001, ... Martin Oduor-Otieno Library (1)Call number: HF5415 .M378 2001. Place hold Add to cart (remove)
	2.	Global marketing management / Masaaki Kotabe, Kristiaan Helsen. by Kotabe, Masaaki Helsen, Kristiaan Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Wiley, c2001 Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF1416 .K68 2001. Martin Oduor-Otieno Library (2)Call number: HF1416 .K68 2001, ... Place hold Add to cart (remove)
	3.	Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner. by Dwyer, F. Robert Tanner, John F Series: McGraw-Hill/Irwin series in marketing Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill, c2001 Availability: Items available for loan: KCA Kisumu Campus (2)Call number: HF5415 .D92 2002, ... Martin Oduor-Otieno Library (1)Call number: HF5415 .D92 2001. Place hold Add to cart (remove)
	4.	Strategic electronic marketing : managing e-business / Brad Alan Keindl. by Kleindl, Brad Alan, 1955- Material type: Text; Format: print ; Literary form: Not fiction Publication details: Cincinnati, Ohio : SouthWestern College Publishing, c2001 Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5415.1265 .K44 2000. Martin Oduor-Otieno Library (2)Call number: HF5415.1265 .K44 2000, ... Place hold Add to cart (remove)
	5.	Customer relationship management : emerging concepts, tools, and applications / editors, Jagdish N. Sheth, Atul Parvatiyar, G. Shainesh. by Sheth, Jagdish N Parvatiyar, Atul Shainesh, G Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Tata McGraw-Hill Pub. Co., c2001 Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5415.5 .C8362 2001. KCA Kitengela Campus Library (1)Call number: HF5415.5 .C8362 2001. Martin Oduor-Otieno Library (3)Call number: HF5415.5 .C8362 2001, ... Place hold Add to cart (remove)
	6.	How to mind-read your customers : using insights from psychology to increase sales and develop better business relationships / David P. Snyder. by Snyder, David P Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : AMACOM, c2001 Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5438.25 .S646 2001. Martin Oduor-Otieno Library (2)Call number: HF5438.25 .S646 2001, ... Place hold Add to cart (remove)
	7.	E-commerce / Jeffrey F. Rayport, Bernard J. Jaworski. by Rayport, Jeffrey F Jaworski, Bernard J Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill/Irwin MarketspaceU, c2001 Availability: Items available for loan: KCA Kisumu Campus (2)Call number: HF5548.32 .R39 2001, ... Place hold Add to cart (remove)
	8.	Principles of services marketing / Adrian Palmer. by Palmer, Adrian Edition: 3th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill Education, c2001 Availability: Items available for loan: Town Campus Library (1)Call number: HF5415.12 .P3242 2001. Martin Oduor-Otieno Library (5)Call number: HF5415.12 .P3242 2001, ... Place hold Add to cart (remove)
	9.	Marketing channels / Anne T. Coughlan ... [et al.]. by Coughlan, Anne T Series: The Prentice Hall international series in marketing Edition: 6th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi. : Prentice Hall-hall of India c2001 Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415.129 .S75 2001, ... Place hold Add to cart (remove)
	10.	Marketing management / Michael Czinkota, Masaaki Kotabe. by Czinkota, Michael R Kotabe, Masaaki Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Australia : South Western Cengage Learning c2001 Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415.13 .C95 1998, ... Place hold Add to cart (remove)
	11.	From Brand Vision to Brand Evaluation : The strategically building and Sustaining brands / Leslie de Chernatony. by de Chernatony, Leslie [Author] Material type: Text; Format: electronic available online ; Literary form: ; Audience: Adult; Publication details: Boston : Butterworth, c2001 Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415. C666 2001. Place hold Add to cart (remove)
	12.	How to mind-read your customers : using insights from psychology to increase sales and develop better business relationships / David P. Snyder. by Snyder, David P Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : AMACOM, c2001 Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5438.25 .S646 2001. Place hold Add to cart (remove)
	13.	E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver. by Laudon, Kenneth C, 1944- Traver, Carol Guercio Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Addison Wesley, c2001 Availability: Items available for loan: Town Campus Library (1)Call number: HF5548.32 .L38 2001. Martin Oduor-Otieno Library (2)Call number: HF5548.32 .L38 2001, ... Place hold Add to cart (remove)
	14.	The e-commerce arsenal : 12 technologies you need to prevail in the digital arena / Alexis D. Gutzman. by Gutzman, Alexis D Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : AMACOM, c2001 Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5548.32 .G88 2001, ... Place hold Add to cart (remove)
	15.	Principles of marketing : activebook version 1.0 / Philip Kotler, Gary Armstrong. by Kotler, Philip Armstrong, Gary Material type: Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, NJ : Prentice Hall, c2001 Availability: Items available for loan: Town Campus Library (2)Call number: HF5415 .K636 2001, ... Martin Oduor-Otieno Library (2)Call number: HF5415 .K636 2001, ... Place hold Add to cart (remove)
	16.	Fundamentals of the future market / Donna Kline. by Kline, Donna Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c2001 Availability: Items available for loan: KCA Kitengela Campus Library (1)Call number: HG6024 .A3 K58 2001. Martin Oduor-Otieno Library (2)Call number: HG6024 .A3 K58 2001, ... Place hold Add to cart (remove)
	17.	Emotion marketing : the Hallmark way of winning customers for life / Scott Robinette and Claire Brand ; with Vicki Lenz. by Robinette, Scott Brand, Claire Lenz, Vicki Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c2001 Online access: Publisher description Table of contents Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415 .R5553 2001. Place hold Add to cart (remove)
	18.	ComputingFailure.com : war stories from the electronic revolution / Robert L. Glass. by Glass, Robert L Material type: Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. : Prentice Hall PTR, c2001 Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HD9696.2.A2 G58 2001. Martin Oduor-Otieno Library (1)Call number: HD9696.2.A2 G58 2001. Place hold Add to cart (remove)
	19.	Strategic marketing management : a means-end approach / Mark E. Parry. by Parry, Mark E, 1957- Series: McGraw-Hill executive MBA series Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c2001 Availability: Items available for loan: KCA Kitengela Campus Library (1)Call number: HF5415.13 .P336 2001. Place hold Add to cart (remove)

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