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	1.	Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter. by Churchill, Gilbert A Peter, J. Paul Material type: Text; Format: print ; Literary form: Not fiction Publication details: Burr Ridge, Ill. : Irwin, c1995 Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5415 .C5275 1995. Martin Oduor-Otieno Library (2)Call number: HF5415 .C5275 1995, ... Place hold Add to cart (remove)
	2.	Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. by Peter, J. Paul Olson, Jerry C. (Jerry Corrie) Series: Irwin/McGraw-Hill series in marketing Edition: 5th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : Irwin/McGraw-Hill, c1999 Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5415.3 .P468 1999. Martin Oduor-Otieno Library (1)Call number: HF5415.3 .P468 1999. Place hold Add to cart (remove)
	3.	Understanding consumer behavior / J. Paul Peter, Jerry C. Olson. by Peter, J. Paul Olson, Jerry C. (Jerry Corrie), 1944- Series: The Irwin series in marketing Material type: Text; Format: print ; Literary form: Not fiction Publication details: Burr Ridge, Ill. : Irwin, 1994 Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5415.33.U6 .P48 1994. Place hold Add to cart (remove)
	4.	Strategic management : concepts and applications / Samuel C. Certo, J. Paul Peter ; with special assistance of Edward Ottensmeyer. by Certo, Samuel C Peter, J. Paul Ottensmeyer, Edward J. (Edward Joseph), 1946- Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Homewood, IL : Chicago : Austen Press ; Irwin, c1995 Availability: Items available for reference: KCA Kisumu Campus: Not for loan (1)Call number: REF HD30.28 .C43 1995. Add to cart (remove)

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