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81.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Series: McGraw-Hill/Irwin series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, c2009
Availability: Items available for loan: Town Campus Library (1)Call number: HF5823 .B387 2004. Martin Oduor-Otieno Library (1)Call number: HF5823 .B387 2004.
82.
Principles and practice of marketing / David Jobber. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : McGraw-Hill, 2010
Availability: Items available for loan: Town Campus Library (1)Call number: HF5415 .J5 2010. Martin Oduor-Otieno Library (2)Call number: HF5415 .J5 2010, ...
83.
Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius. by
Edition: 3/e.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2009
Availability: Items available for loan: KCA Kitengela Campus Library (25)Call number: HF5415 .K452 2009, ... Martin Oduor-Otieno Library (1)Call number: HF5415 .K452 2009.
84.
Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. by Series: a marketing strategy planning approach
Edition: 17th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2009
Availability: Items available for loan: KCA Kitengela Campus Library (1)Call number: HF5415.13 .M369 2009.
85.
Marketing : creating value for customers / Gilbert A. Churchill, Jr., J. Paul Peter. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston: Irwin/McGraw-Hill, c1995
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415 .C5275 1998.
86.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c2000
Availability: Items available for loan: Town Campus Library (2)Call number: HD9980.5 .Z45 2000, ... KCA Kitengela Campus Library (2)Call number: HD9980.5 .Z45 2000, ... Martin Oduor-Otieno Library (3)Call number: HD9980.5 .Z45 2000, ...
87.
Marketing : Principles and Perspective / William .O.Bearden, Thomas N. Ingram and Raymond W. LaForge by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw Hill, c2007
Availability: Items available for loan: Town Campus Library (1)Call number: HF 5415.1 .B4155 2007. KCA Kitengela Campus Library (2)Call number: HF 5415.1 .B4155 2007, ... Martin Oduor-Otieno Library (4)Call number: HF 5415.1 .B4155 2007, ...
88.
Fundamentals of the future market / Donna Kline. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2001
Availability: Items available for loan: KCA Kitengela Campus Library (1)Call number: HG6024 .A3 K58 2001. Martin Oduor-Otieno Library (2)Call number: HG6024 .A3 K58 2001, ...
89.
Applications in basic marketing : Clippings from the popular business press / William, D Perreault & E. Jerome McCarthy. by
Edition: 2002-2003 ed.
Material type: Continuing resource Continuing resource; Format: print
Publication details: Boston : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5410 .A67 2003.
90.
Taking sides : clashing views on controversial issues ing marketing / barton Macchiette & Abhijit Roy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Connecticut : McGraw-Hill/Dushkin, 2001
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415 .T35 2001.
91.
Marketing : creating value for customers / Gilbert A. Churchill, J. Paul Peter. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill , c1998
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415 .C5275 1998, ...
92.
Brand management : strategies for competitive advantage / Subroto Sengupta. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw-Hill, c2005
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415.15 .S46 2005, ...
93.
The ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and profitability / edited by John G. Freeland. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2003
Other title:
  • CRM handbook
Availability: Not available: Martin Oduor-Otieno Library: Checked out (1).
94.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw-hill, c2003
Availability: Items available for loan: Town Campus Library (1)Call number: HD9980.5 .Z45 2003. Martin Oduor-Otieno Library (2)Call number: HD9980.5 .Z45 2003, ...
95.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2006
Availability: Items available for loan: KCA Kitengela Campus Library (1)Call number: HD9980.5 .Z45 2006. Martin Oduor-Otieno Library (2)Call number: HD9980.5 .Z45 2006, ...
96.
Strategic marketing / David W. Cravens, Nigel F. Piercy. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2003
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415.135 .C72 2003, ...
97.
International marketing / Philip R. Cateora, John L. Graham. by
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2007
Availability: Items available for loan: Town Campus Library (1)Call number: HF1416 .C375 2007. Martin Oduor-Otieno Library (2)Call number: HF1416 .C375 2007, ...
98.
Strategic marketing / David W. Cravens, Nigel F. Piercy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2003
Availability: Items available for loan: Town Campus Library (1)Call number: HF5415.135 .C8673 2003.
99.
Principles and practice of marketing / David Jobber. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : McGraw-Hill, 2004
Availability: Items available for loan: KCA Kitengela Campus Library (1)Call number: HF5415 .J5 2004. Martin Oduor-Otieno Library (3)Call number: HF5415 .J5 2004, ...
100.
International marketing / Philip R. Cateora, John L. Graham. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c1999
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF1009.5 .C35 1999.
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