The KCAU Library

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1.
The essential guide to knowledge management : e-business and CRM applications / Amrit Tiwana. by Series: Essential guide series (Prentice-Hall, inc.)
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Prentice Hall PTR, c2001
Other title:
  • Guide to knowledge management : e-business and CRM applications
  • E-business and CRM applications
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HD30.2 .T498 2001.
2.
Knock your socks off service recovery / Ron Zemke, Chip R. Bell. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : AMACOM, c2000
Availability: Items available for loan: KCA Kisumu Campus (2)Call number: HF5415.5 .Z4595 2000, ... Martin Oduor-Otieno Library (3)Call number: HF5415.5 .Z4595 2000, ...
3.
Loyalty.com : customer relationship management in the new era of Internet marketing / Frederick Newell. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2000
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5415.1265 .N495 2000. Martin Oduor-Otieno Library (3)Call number: HF5415.1265 .N495 2000, ...
4.
Care packages for your customers : an idea a week to enhance customer service / Barbara A. Glanz. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2007
Availability: Items available for loan: KCA Kisumu Campus (2)Call number: HF5415.5 .G548 2007, ... Martin Oduor-Otieno Library (3)Call number: HF5415.5 .G548 2007, ...
5.
Questions that sell : the powerful process for discovering what your customer really wants / Paul Cherry. by
Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Not fiction
Publication details: New York : AMACOM, c2006
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5438.25 .C485 2006. Martin Oduor-Otieno Library (2)Call number: HF5438.25 .C485 2006, ...
6.
Leading through relationship marketing : how winning organisations leverage stakeholder relationships to improve business performance / Richard Batterley. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2004
Availability: Items available for loan: Martin Oduor-Otieno Library (3)Call number: HF5415.13 .R45 2004, ...
7.
e-Business readiness : a customer-focused framework / James Craig, Dawn Jutla. by Series: Addison-Wesley information technology series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Addison-Wesley, c2001
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5548.32 .C73 2001.
8.
Relationship selling and sales management / Mark W. Johnston, Greg W. Marshall. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2005
Availability: Items available for loan: Town Campus Library (1)Call number: HF5438.25 .J655 2005. Martin Oduor-Otieno Library (2)Call number: HF5438.25 .J655 2005, ...
9.
Think like your customer : a winning strategy to maximize sales by understanding how and why your customers buy / Bill Stinnett. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw-Hill, c2005
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.32 .S75 2005.
10.
Business communication and customer relations : R. K. Madhukar. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Vikas publishing House PVT Ltd., 2001
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5718 .M33 2001.
11.
Loyalty rules! : how today's leaders build lasting relationships / Frederick F. Reichheld. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Harvard Business School Press, c2001
Availability: Items available for loan: Martin Oduor-Otieno Library (5)Call number: HF5415.525 .R45 2001, ...
12.
Successful business models : surefire ways to build a profitable business / Don Debelak. by Series: Entrepreneur mentor series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Irvine, CA : Entrepreneur Press, c2003
Availability: Items available for loan: KCA Kitengela Campus Library (1)Call number: HD30.28 .D397 2003. Martin Oduor-Otieno Library (2)Call number: HD30.28 .D397 2003, ...
13.
The new age of innovation : driving cocreated value through global networks / C.K. Prahalad, M.S. Krishnan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2008
Availability: Items available for loan: Town Campus Library (1)Call number: HD30.28 .P69 2008. KCA Kitengela Campus Library (2)Call number: HD30.28 .P69 2008, ... Martin Oduor-Otieno Library (3)Call number: HD30.28 .P69 2008, ...
14.
ProfitBrand : how to increase the profitability, accountability & sustainability of brands / Nick Wreden. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Sterling, VA : Kogan Page, c2005
Other title:
  • Profit brand
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HD69.B7 W73 2005, ...
15.
Seven power strategies for building customer loyalty / Paul R. Timm. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : AMACOM, c2001
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415.5 .T515 2001, ...
16.
Customer winback : how to recapture lost customers and keep them loyal / Jill Griffin and Michael W. Lowenstein by Series: The Jossey-Bass business & management series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: San Francisco : Jossey-Bass, c2001
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.5 .G753 2001.
17.
Emotion marketing : the Hallmark way of winning customers for life / Scott Robinette and Claire Brand ; with Vicki Lenz. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2001
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415 .R5553 2001.
18.
What customers like about you : adding emotional value for service excellence and competitive advantage / David Freemantle. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Nicholas Brealey Publishing, 1999
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.525 .F73 1999.
19.
The eleventh commandment : tranforming to "own" customers / Sandra Vandermerwe. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, 1996
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.5 .V358 1996.
20.
The Kaizen strategies for customer care : how to create a powerful customer-care program and make it work / Patricia Wellington. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Pitman Pub., 1995
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.5 .W45 1995.
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