Seven power strategies for building customer loyalty / Paul R. Timm.
Material type:
TextPublication details: New York : AMACOM, c2001.Description: xiii, 224 p. ; 24 cmISBN: - 081440569X
- 658.8/12 21
- HF5415.5 .T515 2001
| Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Main Long
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Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5415.5 .T515 2001 (Browse shelf(Opens below)) | 19912/10 | Available | Z00037591 | |
|
Main Long
|
Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5415.5 .T515 2001 (Browse shelf(Opens below)) | 20249/10 | Available | Z00037982 |
Includes bibliographical references and index.
Ch. 1. Getting from Good Intentions to a Strategy -- Ch. 2. Strategy 1: Identity Customer Turnoffs -- Ch. 3. Strategy 2: Recover Dissatisfied Customers -- Ch. 4. Strategy 3: Create Positive Imbalance with Customers -- Ch. 5. Strategy 4: Give Customers A-Plus Value -- Ch. 6. Strategy 5: Give Customers A-Plus Information -- Ch. 7. Strategy 6: Show Customers A-Plus Personality -- Ch. 8. Strategy 7: Give Customers A-Plus Convenience -- Ch. 9. Actualizing the A-Plus Customer Loyalty Strategy -- App. A. Sample Generic Consulting Proposal -- App. B. A Quick Review of the Seven Power Strategies.
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