The KCAU Library

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61.
Marketing management in the 21st Century / Noel Capon and James Mac Hulbert. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Prentice Hall, 2000
Other title:
  • Marketing management in the twenty-first Century
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.13 .C265 2000.
62.
Business without borders : a strategic guide to global marketing / Donald A. DePalma. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: New York : John Wiley, c2002
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.13 .D413 2002.
63.
The management of marketing / Mike Wilson. by
Edition: 2 nd ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, c1980
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.13 .W537 1989.
64.
Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. by Series: a marketing strategy planning approach
Edition: 17th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2009
Availability: Items available for loan: KCA Kitengela Campus Library (1)Call number: HF5415.13 .M369 2009.
65.
Applications in basic marketing : Clippings from the popular business press / William, D Perreault & E. Jerome McCarthy. by
Edition: 2002-2003 ed.
Material type: Continuing resource Continuing resource; Format: print
Publication details: Boston : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5410 .A67 2003.
66.
Cases in marketing management / Luiz Moutinho. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Wokingham : Addison-Wesley, c1995
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.13 .M69 1995.
67.
Strategic marketing / David W. Cravens, Nigel F. Piercy. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2003
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415.135 .C72 2003, ...
68.
Marketing management : how to create, win and dominate markets / Kapil Sharma. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Global India Publications, c2009
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415.13 .S53 2009, ...
69.
Strategic marketing / David W. Cravens, Nigel F. Piercy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2003
Availability: Items available for loan: Town Campus Library (1)Call number: HF5415.135 .C8673 2003.
70.
Marketing for accountants and managers / R. J. Williamson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Heinemann, 1979
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415 .W54733 1979.
71.
Global marketing management / Warren J. Keegan. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Prentice Hall, c1989
Availability: Items available for loan: Martin Oduor-Otieno Library (3)Call number: HF1416 .K44 1989, ...
72.
International marketing / Vern Terpstra. by Series: The Dryden Press series in marketing
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : Dryden Press, c1983
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF1009.5 .T417 1983.
73.
ComputingFailure.com : war stories from the electronic revolution / Robert L. Glass. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall PTR, c2001
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HD9696.2.A2 G58 2001. Martin Oduor-Otieno Library (1)Call number: HD9696.2.A2 G58 2001.
74.
Global marketing : foreign entry, local marketing & global management / Johny K. Johansson. by Series: McGraw-Hill/Irwin series in marketing
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, N.Y. : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: KCA Kitengela Campus Library (2)Call number: HF1416 .J63 2003, ... Martin Oduor-Otieno Library (3)Call number: HF1416 .J63 2003, ...
75.
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River : Prentice Hall, c1998
Availability: Items available for loan: Town Campus Library (1)Call number: HF5415.135 .K47 1998. Martin Oduor-Otieno Library (1)Call number: HF5415.135 .K47 1998.
76.
Smarter pricing : how to capture higher margins from your market / Tony Cram. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Prentice Hall , 2006
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5416.5 .C73 2006.
77.
Marketing management / Philip Kotler. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River : Pearson Education, c2003
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.13 .K6314 2003.
78.
Market-based management : strategies for growing customer value and profitability / Roger J. Best. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c2000
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.13 .B46 2000.
79.
Marketing skills in management / Meenu Gupta, Upali Mahanama and Ranjan Madanayake. by Series:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Excel Books, c2008
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415.13 .G86 2008, ...
80.
Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : Thomson/South-Western, c2004
Availability: No items available.
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