The KCAU Library

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1.
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald E. Baack. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson Education, c2002
Other title:
  • Integrated advertising, promotion & marketing communications
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.123 .C58 2002.
2.
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald E. Baack. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Prentice-Hall, c2004
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415.123 .C58 2004, ...
3.
Advertising management / Rajeev Batra, John G. Myers, David A. Aaker. by
Edition: 5h ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Prentice Hall, c1996
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5823 .B3 1997. Martin Oduor-Otieno Library (2)Call number: HF5823 .A13 1996, ...
4.
Advertising Management : concepts and cases / Mohan Manendra by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw Hill, c1989
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF 5823 .M6 1989. Martin Oduor-Otieno Library (2)Call number: HF 5823 .M6 1989, ...
5.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Series: McGraw-Hill/Irwin series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : McGraw-Hill, c2004
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5823 .B387 2004. Martin Oduor-Otieno Library (3)Call number: HF5823 .B387 2004, ...
6.
Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson Prentice Hall, c2007
Other title:
  • Integrated advertising, promotion, and marketing communications
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.123 .C58 2007.
7.
A guide to web marketing : successful promotion on the net / Judy Davis. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: New Delhi : Crest Publishing House, c2003
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.1265 .D39 2003.
8.
Advertising media planning : a brand management approach / Larry D. Kelley and Donald W. Jugenheimer. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Prentice Hall of India, c2004
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5826.5 .K45 2004.
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