The KCAU Library

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1.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw-hill, c2006
Availability: Items available for loan: Town Campus Library (2)Call number: HD9980.5 .Z45 2006, ... KCA Kisumu Campus (2)Call number: HD9980.5 .Z45 2006, ... KCA Kitengela Campus Library (2)Call number: HD9980.5 .Z45 2006, ... Martin Oduor-Otieno Library (4)Call number: HD9980.5 .Z45 2006, ...
2.
Supply chain management : strategy, planning, and operation / Sunil Chopra, Peter Meindl. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson Prentice Hall, c2007
Availability: Items available for loan: Martin Oduor-Otieno Library (3)Call number: HF5415.13 .C533 2007, ...
3.
Marketing research / Donald R. Cooper, Pamela S. Schindler. by Series: The McGraw-Hill/Irwin series in marketing
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw-Hill, c2006
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415.2 .C635 2006, ...
4.
International marketing research / V. Kumar. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Prentice Hall, c2000
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF1416 .K775 2000. Martin Oduor-Otieno Library (1)Call number: HF1416 .K775 2000.
5.
Global marketing management / Warren J. Keegan. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Prentice Hall, c2002
Availability: Items available for loan: Town Campus Library (1)Call number: HF1416 .K44 2002. KCA Kisumu Campus (1)Call number: HF1416 .K44 2002. Martin Oduor-Otieno Library (3)Call number: HF1416 .K44 2002, ...
6.
Marketing the regulated commodities / C. S. Bhanumate. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Serials Publications, c2008
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5415 .B49 2008. Martin Oduor-Otieno Library (1)Call number: HF5415 .B49 2008.
7.
Product management : Product lifecycles and competitive marketing strategy / Mayank Sharma. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Global India Publications Pvt Ltd., c2009
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5415.15 .S5 2009. Martin Oduor-Otieno Library (1)Call number: HF5415.15 .S5 2009.
8.
Customer relationship management : emerging concepts, tools, and applications / editors, Jagdish N. Sheth, Atul Parvatiyar, G. Shainesh. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw-Hill Pub. Co., c2001
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5415.5 .C8362 2001. KCA Kitengela Campus Library (1)Call number: HF5415.5 .C8362 2001. Martin Oduor-Otieno Library (3)Call number: HF5415.5 .C8362 2001, ...
9.
Purchase decision and consumer behaviour / A. Vinayagamoorthy. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Serials Publications, c2005
Availability: Items available for loan: KCA Kisumu Campus (4)Call number: HF5415 .V5 2005, ... KCA Kitengela Campus Library (2)Call number: HF5415 .V5 2005, ... Martin Oduor-Otieno Library (3)Call number: HF5415 .V5 2005, ...
10.
Commerce and information technology / A. Vinayagamoorthy by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Serials Publications, c2007
Availability: Items available for loan: Town Campus Library (1)Call number: HF 5548.32 .V5 2007. KCA Kisumu Campus (1)Call number: HF 5548.32 .V5 2007. Martin Oduor-Otieno Library (1)Call number: HF 5548.32 .V5 2007.
11.
Advertising management / Rajeev Batra, John G. Myers, David A. Aaker. by
Edition: 5h ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Prentice Hall, c1996
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5823 .B3 1997. Martin Oduor-Otieno Library (2)Call number: HF5823 .A13 1996, ...
12.
Advertising Management : concepts and cases / Mohan Manendra by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw Hill, c1989
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF 5823 .M6 1989. Martin Oduor-Otieno Library (2)Call number: HF 5823 .M6 1989, ...
13.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Series: McGraw-Hill/Irwin series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : McGraw-Hill, c2004
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5823 .B387 2004. Martin Oduor-Otieno Library (3)Call number: HF5823 .B387 2004, ...
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