The KCAU Library

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1.
Marketing research : within a changing information environment / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. by Series: McGraw-Hill/Irwin series in marketing
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2006
Availability: Items available for loan: Town Campus Library (1)Call number: HF5415.2 .H258 2006. KCA Kisumu Campus (1)Call number: HF5415.2 .H258 2006. Martin Oduor-Otieno Library (2)Call number: HF5415.2 .H258 2006, ...
2.
Marketing : principles and perspective / William .O.Bearden, Thomas N. Ingram and Raymond W. LaForge. by
Edition: 5th Ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw Hill, 2007
Availability: Items available for loan: KCA Kisumu Campus (3)Call number: HF 5415.1 .B4155 2007, ...
3.
Basic Marketing : A Global-managerial Approach / William D. Perreault by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw- Hill, c1996
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF 5415.13 .M369 1996. Martin Oduor-Otieno Library (2)Call number: HF 5415.13 .M369 1996, ...
4.
Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, c2005
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415.13 .M369 2005, ...
5.
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Irwin/McGraw-Hill, c1998
Availability: Items available for loan: KCA Kitengela Campus Library (2)Call number: HF5415.13 .P387 1998, ... Martin Oduor-Otieno Library (4)Call number: HF5415.13 .P387 1998, ...
6.
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill, c2006
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415 .D92 2006, ...
7.
Marketing : Principles and Perspective / William .O.Bearden, Thomas N. Ingram and Raymond W. LaForge by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw Hill, c2007
Availability: Items available for loan: Town Campus Library (1)Call number: HF 5415.1 .B4155 2007. KCA Kitengela Campus Library (2)Call number: HF 5415.1 .B4155 2007, ... Martin Oduor-Otieno Library (4)Call number: HF 5415.1 .B4155 2007, ...
8.
Costing the earth : the challenge for governments, the opportunities for business / Frances Cairncross. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c1993
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HC79.E5 C27 1993.
9.
International and global marketing : concepts and cases / [edited by] Taylor W. Meloan, John L. Graham. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Irwin/McGraw Hill, c1997
Other title:
  • International & global marketing
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF1416 .I54 1997.
10.
Marketing principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. Laforge. by Series: Irwin/McGraw-Hill series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Irwin/McGraw-Hill, c1998
Other title:
  • Marketing principles and perspectives
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.1 .B4155 1998.
11.
Markets of one : creating customer-unique value through mass customization / edited with an introduction by James H. Gilmore and B. Joseph Pine II. by Series:
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c2000
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: TS155.65 .M37 2000, ...
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