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	1.	Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., E. Jerome McCarthy. by Perreault, William D McCarthy, E. Jerome (Edmund Jerome) Series: Irwin series in marketing Edition: 11th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill /Irwin, c2008 Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5415 .M378 2008. Martin Oduor-Otieno Library (2)Call number: HF5415 .M378 2008, ... Place hold Add to cart (remove)
	2.	Applications in basic marketing Clippings from the popular business press William, D Perreault & E. Jerome McCarthy by Perreault, William D McCarthy, E. Jerome Material type: Continuing resource; Format: print Publication details: Boston : McGraw-hill / Irwin, c2001 Availability: Items available for loan: KCA Kisumu Campus (2)Call number: HF5415 .M378 2001, ... Martin Oduor-Otieno Library (1)Call number: HF5415 .M378 2001. Place hold Add to cart (remove)
	3.	Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. by Perreault, William D McCarthy, E. Jerome (Edmund Jerome) Series: McGraw-Hill/Irwin series in marketing Edition: 14th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : McGraw-Hill, c2002 Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5415.13 .M369 2002. KCA Kitengela Campus Library (1)Call number: HF5415.13 .M369 2002. Place hold Add to cart (remove)
	4.	Basic Marketing : A Global-managerial Approach / William D. Perreault by Perreault, William D McCarthy. E. Jerome Edition: 12th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : McGraw- Hill, c1996 Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF 5415.13 .M369 1996. Martin Oduor-Otieno Library (2)Call number: HF 5415.13 .M369 1996, ... Place hold Add to cart (remove)

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