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Global marketing / Warren J. Keegan, Mark C. Green. by
Edition: 2nd ed.
Material type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: Upper Saddle River, N.J. : Prentice-Hall, c2000
Availability: Items available for loan: KCA Kisumu Campus (2)Call number: HF1416 .K443 2000, ...
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25.
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Principles of global marketing / Warren J. Keegan, Mark C. Green. by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c1997
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF1416 .K443 1997. Martin Oduor-Otieno Library (2)Call number: HF1416 .K443 1997, ...
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26.
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International marketing research / V. Kumar. by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi : Prentice Hall, c2000
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF1416 .K775 2000. Martin Oduor-Otieno Library (1)Call number: HF1416 .K775 2000.
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27.
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Global marketing management / Warren J. Keegan. by
Edition: 7th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi : Prentice Hall, c2002
Availability: Items available for loan: Town Campus Library (1)Call number: HF1416 .K44 2002. KCA Kisumu Campus (1)Call number: HF1416 .K44 2002. Martin Oduor-Otieno Library (3)Call number: HF1416 .K44 2002, ...
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28.
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Convergence marketing : running with the centaurs / Yoram (Jerry) Wind & Vijay Mahajan with Robert E. Gunther. by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Upper Saddle River, NJ : Financial Times Prentice Hall, c2002
Other title: - Strategies for reaching the new hybrid consumer
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5415.1265 .W558 2002. KCA Kitengela Campus Library (2)Call number: HF5415.1265 .W558 2002, ... Martin Oduor-Otieno Library (2)Call number: HF5415.1265 .W558 2002, ...
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Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. by
Edition: 9th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2007
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5415.32 .S35 2007. Martin Oduor-Otieno Library (1)Call number: HF5415.32 .S35 2007.
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31.
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Advertising management / Rajeev Batra, John G. Myers, David A. Aaker. by
Edition: 5h ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi : Prentice Hall, c1996
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5823 .B3 1997. Martin Oduor-Otieno Library (2)Call number: HF5823 .A13 1996, ...
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32.
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Integrated marketing communications : a systems approach / M. Joseph Sirgy. by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c1998
Availability: Items available for loan: KCA Kitengela Campus Library (1)Call number: HF5415.123 .S55 1998. Martin Oduor-Otieno Library (3)Call number: HF5415.123 .S55 1998, ...
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33.
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Services marketing : People, technology, strategy / by
Edition: 2nd ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Jersey : Prentice Hall ; c1991
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.122 .L68 1991.
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Marketing : Connecting with customers / Harrell, Gilbert D. by
Edition: 2dn ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Upper Saddle River, New Jersey : Prentice Hall; 2002
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.13 .H356.
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