Global marketing / Warren J. Keegan, Mark C. Green.
Material type: TextPublication details: Upper Saddle River, N.J. : Prentice-Hall, c2000.Edition: 2nd edDescription: xxii, 594, [23] p. : ill., maps ; 26 cmISBN:- 0130842680 (pbk.)
- 658.8/48 21
- HF1416 .K443 2000
Reviews from LibraryThing.com:
Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
Main Short | KCA Kisumu Campus | Non-fiction | HF1416 .K443 2000 (Browse shelf(Opens below)) | 2790/08 | Available | Z00032528 | |
Main Short | KCA Kisumu Campus | Non-fiction | HF1416 .K443 2000 (Browse shelf(Opens below)) | 3572/10 | Available | Z00039283 |
Rev. ed. of: Principles of global marketing. 1st ed. c1997.
Includes bibliographical references and index.
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