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Global marketing / Warren J. Keegan, Mark C. Green.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. : Prentice-Hall, c2000.Edition: 2nd edDescription: xxii, 594, [23] p. : ill., maps ; 26 cmISBN:
  • 0130842680 (pbk.)
Subject(s): DDC classification:
  • 658.8/48 21
LOC classification:
  • HF1416 .K443 2000
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Holdings
Item type Current library Collection Call number Vol info Status Date due Barcode
Main Short Main Short KCA Kisumu Campus Non-fiction HF1416 .K443 2000 (Browse shelf(Opens below)) 2790/08 Available Z00032528
Main Short Main Short KCA Kisumu Campus Non-fiction HF1416 .K443 2000 (Browse shelf(Opens below)) 3572/10 Available Z00039283

Rev. ed. of: Principles of global marketing. 1st ed. c1997.

Includes bibliographical references and index.

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