The KCAU Library

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1.
Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta. by Series: McGraw-Hill series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1993
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5415.32 .L677 1993. Martin Oduor-Otieno Library (4)Call number: HF5415.32 .L677 1993, ...
2.
Marketing research : a practical approach for the new millennium / Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. by Series: Irwin/McGraw-Hill series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c2000
Availability: Items available for loan: KCA Kisumu Campus (2)Call number: HF5415.2 .H258 2000, ... KCA Kitengela Campus Library (1)Call number: HF5415.2 .H258 2000. Martin Oduor-Otieno Library (3)Call number: HF5415.2 .H258 2000, ...
3.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. by Series: Irwin/McGraw-Hill series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c1999
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5415.3 .P468 1999. Martin Oduor-Otieno Library (1)Call number: HF5415.3 .P468 1999.
4.
Retail management / Ron Hasty, James Reardon. by Series: The McGraw-Hill series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : The McGraw-Hill Companies, c1997
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5429 .H329 1997.
5.
ABC's of relationship selling / Charles M. Futrell. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c2000
Availability: Items available for loan: Town Campus Library (1)Call number: HF5438.25 .F868 2000. KCA Kisumu Campus (1)Call number: HF5438.25 .F868 2000. Martin Oduor-Otieno Library (3)Call number: HF5438.25 .F868 2000, ...
6.
Logistical management : the integrated supply chain process / Donald J. Bowersox, David J. Closs. by Series: McGraw-Hill series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill Companies, c1996
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.7 .B66 1996.
7.
ABC's of relationship selling / Charles M. Futrell. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c1997
Availability: Items available for loan: Martin Oduor-Otieno Library (3)Call number: HF5438.25 .F868 1997, ...
8.
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Irwin/McGraw-Hill, c1998
Availability: Items available for loan: KCA Kitengela Campus Library (2)Call number: HF5415.13 .P387 1998, ... Martin Oduor-Otieno Library (4)Call number: HF5415.13 .P387 1998, ...
9.
Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton. by Series: McGraw-Hill series in marketing
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, c1997
Availability: Items available for loan: KCA Kitengela Campus Library (1)Call number: HF5415 .S745 1997. Martin Oduor-Otieno Library (2)Call number: HF5415 .S745 1997, ...
10.
Advertising communications & promotion management / John R. Rossiter, Larry Percy. by Series: McGraw-Hill series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1997
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5821 .R66 1997.
11.
International and global marketing : concepts and cases / [edited by] Taylor W. Meloan, John L. Graham. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Irwin/McGraw Hill, c1997
Other title:
  • International & global marketing
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF1416 .I54 1997.
12.
Marketing / Courtland L. Bovée, John V. Thill. by Series: McGraw-Hill series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1992
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415 .B6213 1992.
13.
Marketing principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. Laforge. by Series: Irwin/McGraw-Hill series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Irwin/McGraw-Hill, c1998
Other title:
  • Marketing principles and perspectives
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.1 .B4155 1998.
14.
Selling:Buiding Partnerships / Barton, A Weitz by Series: (The Irwin/McGraw-Hill series in marketing)
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c20001
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5438.25 .W2983 2001.
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P. O. Box 56808 – 00200 Nairobi, Kenya

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