The KCAU Library

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1.
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk ; in collaboration with Joseph Wisenblit. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Education/Prentice Hall, c2010
Availability: Items available for loan: Town Campus Library (2)Call number: HF5415.32 .S35 2010, ... Martin Oduor-Otieno Library (2)Call number: HF5415.32 .S35 2010, ...
2.
Microeconomics and behavior / Robert H. Frank. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw-Hill/Irwin, c2006
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HB171.5 .F733 2006.
3.
Consumer behavior : buying, having, and being / Michael R. Solomon. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF5415.32 .S6 2004, ...
4.
Consumer behavior : concepts and applications / David L. Loudon, Albert J. Della Bitta. by Series: McGraw-Hill series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c1993
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5415.32 .L677 1993. Martin Oduor-Otieno Library (4)Call number: HF5415.32 .L677 1993, ...
5.
Microeconomics and behavior / Robert H. Frank. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HB171.5 .F733 2003. Martin Oduor-Otieno Library (2)Call number: HB171.5 .F733 2003, ...
6.
Microeconomics and behavior / Robert H. Frank ; with the assistance of Amy J. Glass. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, MA : McGraw-Hill, c2000
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HB171.5 .F733 2000. Martin Oduor-Otieno Library (1)Call number: HB171.5 .F733 2000.
7.
Convergence marketing : running with the centaurs / Yoram (Jerry) Wind & Vijay Mahajan with Robert E. Gunther. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Financial Times Prentice Hall, c2002
Other title:
  • Strategies for reaching the new hybrid consumer
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5415.1265 .W558 2002. KCA Kitengela Campus Library (2)Call number: HF5415.1265 .W558 2002, ... Martin Oduor-Otieno Library (2)Call number: HF5415.1265 .W558 2002, ...
8.
Basic Marketing : A Global-managerial Approach / William D. Perreault by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : McGraw- Hill, c1996
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF 5415.13 .M369 1996. Martin Oduor-Otieno Library (2)Call number: HF 5415.13 .M369 1996, ...
9.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. by Series: Irwin/McGraw-Hill series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c1999
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5415.3 .P468 1999. Martin Oduor-Otieno Library (1)Call number: HF5415.3 .P468 1999.
10.
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2007
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5415.32 .S35 2007. Martin Oduor-Otieno Library (1)Call number: HF5415.32 .S35 2007.
11.
Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel. by
Edition: India edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : Cengage Learning, c2006
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5415.32 .E53 2006. KCA Kitengela Campus Library (2)Call number: HF5415.32 .E53 2006, ... Martin Oduor-Otieno Library (2)Call number: HF5415.32 .E53 2006, ...
12.
Pocketbook power : how to reach the hearts and minds of today's most coveted consumers--women / Bernice Kanner. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2004
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5415.32 .K36 2004. Martin Oduor-Otieno Library (2)Call number: HF5415.32 .K36 2004, ...
13.
Consumer behavior / Harold W. Berkman, Jay D. Lindquist, M. Joseph Sirgy. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill. : NTC Business Books, c1996
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5415.32 .B47 1996. Martin Oduor-Otieno Library (2)Call number: HF5415.32 .B47 1996, ...
14.
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Prentice-Hall of India Private Ltd., c2007
Availability: Items available for loan: Town Campus Library (1)Call number: HF5415.32 .S35 2007. KCA Kisumu Campus (1)Call number: HF5415.32 .S35 2007. Martin Oduor-Otieno Library (2)Call number: HF5415.32 .S35 2007, ...
15.
Consumer behavior : buying, having, and being / Michael R. Solomon by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Prentice Hall, c1999
Availability: Items available for loan: KCA Kisumu Campus (1)Call number: HF5415.32 .S6 1999. Martin Oduor-Otieno Library (2)Call number: HF5415.32 .S6 1999, ...
16.
Microeconomics and behavior / Robert H. Frank. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Burr Ridge. : McGraw-Hill/Irwin, c2006
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HB171.5 .F733 2006.
17.
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River : Prentice-Hall, c2002
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.32 .S35 2002.
18.
Consumer behavior and marketing action / Henry Assael. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : Cengage Learning, c1998
Other title:
  • Consumer behavior
Availability: Items available for loan: KCA Kitengela Campus Library (1)Call number: HF5415.3 .A83 1998. Martin Oduor-Otieno Library (3)Call number: HF5415.3 .A83 1998, ...
19.
Consumer behavior / Wikie, William L. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : John Wiley &sons, 1986
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.3 W536 1986.
20.
Accounting for tastes / Gary S. Becker. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cambridge, Mass : Harvard University Press, 1996
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.32 .B43 1996.
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P. O. Box 56808 – 00200 Nairobi, Kenya

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