Consumer behavior and marketing action / Henry Assael.

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Material type: Text

TextPublication details: Australia : Cengage Learning, c1998.Edition: 6th edDescription: xviii, 718 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Vol info	Status	Barcode
Main Long	KCA Kitengela Campus Library	Non-fiction	HF5415.3 .A83 1998 (Browse shelf(Opens below))	19603/10	Available	Z00037265
Main Long	Martin Oduor-Otieno Library This item is located on the library first floor	Non-fiction	HF5415.3 .A83 1998 (Browse shelf(Opens below))	18028/10	Available	Z00039630
Main Long	Martin Oduor-Otieno Library This item is located on the library first floor	Non-fiction	HF5415.3 .A83 1998 (Browse shelf(Opens below))	19493/10	Available	Z00037305
Main Long	Martin Oduor-Otieno Library This item is located on the library first floor	Non-fiction	HF5415.3 .A83 1998 (Browse shelf(Opens below))	19682/10	Available	Z00037182

Includes bibliographical references (p. 656-688) and index.

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