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Consumer behavior : buying, having, and being / Michael R. Solomon.

By: Material type: TextTextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004.Edition: 6th edDescription: xviii, 621 p. : col. ill., col. maps ; 29 cmISBN:
  • 8129707012
Subject(s): DDC classification:
  • 658.8/342 22
LOC classification:
  • HF5415.32 .S6 2004
Contents:
Sect. 1. Consumers in the Marketplace -- Ch. 1. Consumers Rule -- Sect. 2. Consumers as Individuals -- Ch. 2. Perception -- Ch. 3. Learning and Memory -- Ch. 4. Motivation and Values -- Ch. 5. The Self -- Ch. 6. Personality and Lifestyles -- Ch. 7. Attitudes -- Ch. 8. Attitude Change and Interactive Communications -- Sect. 3. Consumers as Decision Makers -- Ch. 9. Individual Decision Making -- Ch. 10. Buying and Disposing -- Ch. 11. Group Influence and Opinion Leadership -- Ch. 12. Organizational and Household Decision Making -- Sect. 4. Consumers and Subcultures -- Ch. 13. Income and Social Class -- Ch. 14. Ethnic, Racial, and Religious Subcultures -- Ch. 15. Age Subcultures -- Sect. 5. Consumers and Culture -- Ch. 16. Cultural Influences on Consumer Behavior -- Ch. 17. The Creation and Diffusion of Global Consumer Culture.
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Holdings
Item type Current library Collection Call number Vol info Status Date due Barcode
Main Short Main Short Martin Oduor-Otieno Library This item is located on the library ground floor Non-fiction HF5415.32 .S6 2004 (Browse shelf(Opens below)) 7350/05 Available KCA002151
Main Long Main Long Martin Oduor-Otieno Library This item is located on the library first floor Non-fiction HF5415.32 .S6 2004 (Browse shelf(Opens below)) 7351/05 Available KCA002152

Includes bibliographical references and indexes.

Sect. 1. Consumers in the Marketplace -- Ch. 1. Consumers Rule -- Sect. 2. Consumers as Individuals -- Ch. 2. Perception -- Ch. 3. Learning and Memory -- Ch. 4. Motivation and Values -- Ch. 5. The Self -- Ch. 6. Personality and Lifestyles -- Ch. 7. Attitudes -- Ch. 8. Attitude Change and Interactive Communications -- Sect. 3. Consumers as Decision Makers -- Ch. 9. Individual Decision Making -- Ch. 10. Buying and Disposing -- Ch. 11. Group Influence and Opinion Leadership -- Ch. 12. Organizational and Household Decision Making -- Sect. 4. Consumers and Subcultures -- Ch. 13. Income and Social Class -- Ch. 14. Ethnic, Racial, and Religious Subcultures -- Ch. 15. Age Subcultures -- Sect. 5. Consumers and Culture -- Ch. 16. Cultural Influences on Consumer Behavior -- Ch. 17. The Creation and Diffusion of Global Consumer Culture.

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