Convergence marketing : running with the centaurs / Yoram (Jerry) Wind & Vijay Mahajan with Robert E. Gunther.
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TextPublication details: Upper Saddle River, NJ : Financial Times Prentice Hall, c2002.Description: xxviii, 336 p. : ill. ; 24 cmISBN: - 0130650757
- Subtitle on cover: Strategies for reaching the new hybrid consumer
- HF5415.1265 .W558 2002
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KCA Kisumu Campus | Non-fiction | HF5415.1265 .W558 2002 (Browse shelf(Opens below)) | 15750/08 | Available | Z00010686 | |
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KCA Kitengela Campus Library | Non-fiction | HF5415.1265 .W558 2002 (Browse shelf(Opens below)) | 16023/08 | Available | Z00010996 | |
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KCA Kitengela Campus Library | Non-fiction | HF5415.1265 .W558 2002 (Browse shelf(Opens below)) | 7199/05 | Available | KCA002181 | |
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Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5415.1265 .W558 2002 (Browse shelf(Opens below)) | 11556/07 | Available | Z00003429 | |
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Main Long
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Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5415.1265 .W558 2002 (Browse shelf(Opens below)) | 7978/05 | Available | KCA002182 |
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| HF5415.1265 .I565 2004 Internet marketing : | HF5415.1265 .K44 2000 Strategic electronic marketing : | HF5415.1265 .N495 2000 Loyalty.com : | HF5415.1265 .W558 2002 Convergence marketing : | HF5415.127 .W4 1998 Divide and conquer : | HF 5415.129 .B68 2004 Strategic Marketing Channel Management / | HF5415.13 .B674 1995 Marketing management : |
Includes bibliographic references and index.
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